Utilize Tableau and other data extraction tools to gain broader insights into your website's user behavior.

1. Web
Analytics
Wednesday

2. Gaining and presenting a new
perspective
Thomas Bosilevac

3. Where have I fit in…
• Utilizing Analytics: 5 years
– Agency world (VML)
– E-Commerce (WhatsHotNow)
– Business Process Apps
– Virtumundo – SPAMMERS (but learned a TON)
• Managing Analytics: 5+ years
– Web Analytics Manager Caterpillar
– Program Manager (Intranet Analysis): Microsoft
• Implementing Analytics: 5+ years
– WebTrends: (Principal Consultant,Speaker, CYA’r)
– Independent (Holland America, LuxuryLink,
Stanford Hospital, Blurb Books)
– (Co-founder) MashableMetrics
– (co-founder) PurchLive

4. These guys
really want data
…

5. These guys really want
data
more than they
ask

6. Delivery of data is a
crap-shoot

7. Not from
a lack of a
Or a lack “ANALYTICS”
GOOGLE SEARCH VOLUME INDEX
of … (though still an issue)

8. But because
the process to
get here

9. Now looks like this…

11. Challenges within “Web” Analytics
• Disparate datasets:
– Google Analytics Webtrends Omniture
– Twitter Facebook YouTube
– AdWords, DART ads, CPM runs
– eMail and CRM data
• “big data”
- High cardinality
- (Date, Location, Sources, Landing Page, Campaign…)
- Current analytics tools act as data acquisition not
true reporting

12. The Problem…
Full day… Few days … Last Minute

13. The Solution…
Partial Day… Several Days… Iterative

15. Excel is good at
telling facts
Not at exploring the
reason

17. COMPARE – CONTRAST
Quickly utilize multi dimension graphing. (scatter + size + color)
Non- Branded
Over 49K unique phrases

18. ENGAGE
Use Quick Filters
- Range, Interactive Selection,
Dropdown(s)

19. ACCESSIBILITY
A low learning curve is
ESSENTIAL for enterprise
adoption

20. Twitter: @bosilytics
thomas@mashablemetrics.com