New forms of Value Creation Tedx-Stenden 2014

•

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European Centre for Experience and Transformation Economy

New forms of value creation are emerging above the radar. Traditional business models wil become obsolete and suffer a slow death. Companies that will create meaningful value and will contribute to the quality of our life and society will grow.

Business

CENTRE FOR THE
EXPERIENCE
ECONOMY
VALUE CREATION
TEDX STENDEN 2014 LEEUWARDEN

“
ESSENCE
VALUES ALLOW THE MIND
MOMENTS FOR REFLECTION
ARNOLD CORNELIS

MEDIA
WE WATCH OUR CONTENT, HOW
WHEN AND WHERE WE WANT IT
Blendle

Airbnb
TRAVEL
WE SHARE EVERYTHING
EVEN OUR OWN BEDS

MOBILITY
SHARING IS THE NEW
OWNERSHIP
Car2go

Kickstarter
BUSINESS
NEW INITIATIVES START THROUGH
PLATFORMS AND NETWORKS

EVERYWHERE…
WE COOK IN PUBLIC PLACES
AND BRING OUR FRIENDS
Café Struik

#1
COMMON DENOMINATORS
value is being co created
from ownership to access
monetary value becomes social value
technology is democratising society
value is shared and facilitated by platforms
#2
#3
#5
#4

WE NEED TO UNDERSTAND
THESE CHANGES…
CENTRE FOR THE
EXPERIENCE
ECONOMY

TWOFOLD OF VALUES
Simultaneously on macro and micro level, there
is a shift from hierarchical to horizontal value structure
economical
philosophical
sociological
technological
!

philosophical
security & protection
natural
system
competences & function
social
regulatory system
meaning & insights
communication
self direction
crea
tive
obe
dient
hid
den

! economical
servicesgoods
meaningful
experiences
commodities
transaction
based
trust
based
value
time

technological
always connected
via devices
singularity, quantiﬁed self
on demand
intelligent and
self learning robotics
in control
we decide when
where and where

the coordinates of a new society are being
formed. Individuals become creators of
meaningful value , businesses humanise.
CENTRE FOR THE
EXPERIENCE
ECONOMY
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING
!

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