2. Representation of the Dutch Government
International
• Economic Division
• Netherlands Business Support Office
• Netherlands Foreign Investment Agency
• Science and Technology Attachés
2 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
3. Dutch Consulate Silicon Valley
• Economic Division: Bart van Bolhuis and Jaap Veerman
• NBSO: Peter Laanen
• NFIA: Lisette Gieling and Stans Kleinen
• NOST: John van der Heuvel and Natasha Chatlein
3 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
4. Services
• Answer questions
• Perform market scans
• Support incoming and outgoing missions
• Organise events
• Support Dutch representation at big events
4 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
5. Entrepreneurship
• Bootcamp Silicon Summit
• Incubator Holland in the Valley
• Market scans and introductions
• Support for student visits
• Facilitate connections with
incubators
5 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
6. What makes The Valley The Valley?
• Ecosystem
• All about networks
• Paying it forward
• Social networking
• Exit strategy
• Failure is a good experience
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13 april 2012
7. Main differences with the Netherlands
• Grown up ecosystem versus young ecosystem
• Way of networking
• Follow up, invest time
• Quantity and quality of events
• Positive attitude: do instead of judge
• Everybody has a well understood role to play
• Personal touch
7 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
8. Success factors as I see them
• Believe in yourself
• Good networker
• Lots of energy and passion
• Prepared to invest time and money
• Open attitude, prepared to take advice
• Solid home base, track record
• And of course a good team, idea et cetera
8 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012
9. What can we learn
• Invest in networks
• Invest in the intermediary role
• Positive thinking
• Importance of launching customer
• Before going international:
solid base, track record and preparation
9 Ministerie van Economische Zaken, Landbouw en Innovatie
13 april 2012