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"I’m attached, and I’m a good guy!": How character attachment influences (pro-social and anti-social) usage motivations

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West Virginia University - Department of Communication Studies
West Virginia University - Department of Communication Studies
Divertissement et humourTechnologie
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Nicholas David Bowman (WVU) Daniel Schultheiss (TU-Ilmenau) Christina Schumann (TU-Ilmenau) Why I do the virtual voodoo that I do! Bowman, N. D., Schultheiss, D., & Schumann, C. (2011, November). “I’m attached, and I’m a good guy!": How character attachment influences (pro-social and anti-social) usage motivations. Paper presented at the Annual Meeting of the National Communication Association, New Orleans.
Background ,[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Research Questions ,[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Method ,[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011 Pro-Social Factors Anti-Social Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],r = -.034, ns
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Discussion ,[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011 Bandura?
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011
Conclusion ,[object Object],11/11/11 (c) ND Bowman, 2011
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/11/11 (c) ND Bowman, 2011

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"I’m attached, and I’m a good guy!": How character attachment influences (pro-social and anti-social) usage motivations

  • 1. Nicholas David Bowman (WVU) Daniel Schultheiss (TU-Ilmenau) Christina Schumann (TU-Ilmenau) Why I do the virtual voodoo that I do! Bowman, N. D., Schultheiss, D., & Schumann, C. (2011, November). “I’m attached, and I’m a good guy!": How character attachment influences (pro-social and anti-social) usage motivations. Paper presented at the Annual Meeting of the National Communication Association, New Orleans.
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Notes de l'éditeur

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