SlideShare a Scribd company logo
1 of 16
Mobilising Your Council Website  David Mann Head of Innovation
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],Source:  Morgan Stanley 2010
Source: Taptu
Mobile Internet Audience Source: Incentivated 2010
Why do you need a mobile site?
Why do you need a mobile site?
Why do you need a mobile site?
How do you do it? ,[object Object],[object Object],[object Object],[object Object]
Does it cost? ,[object Object],[object Object],[object Object],[object Object]
Localisation
Localisation ,[object Object],[object Object],[object Object],[object Object]
App case study – job search Text  JOBS  to 83377
Job search
Thank You!

More Related Content

What's hot

Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 Rome
Daniel Collico Savio   Web 2.0 Influence On Telcos   Its 2008 RomeDaniel Collico Savio   Web 2.0 Influence On Telcos   Its 2008 Rome
Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 RomeDaniel Collico Savio
 
Social Networks On Cell Phones Mobile Devices
Social Networks On Cell Phones Mobile DevicesSocial Networks On Cell Phones Mobile Devices
Social Networks On Cell Phones Mobile DevicesLaurel Papworth
 
Understanding the Role of the Mobile Operator in Mobile Social Networking
Understanding the Role of the Mobile Operator in Mobile Social NetworkingUnderstanding the Role of the Mobile Operator in Mobile Social Networking
Understanding the Role of the Mobile Operator in Mobile Social NetworkingPriya Prakash
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
 
Near and Far Future Trends
Near and Far Future Trends Near and Far Future Trends
Near and Far Future Trends Andy Black
 
Location Based Services: Not Just GPS & Foursquare
Location Based Services: Not Just GPS & FoursquareLocation Based Services: Not Just GPS & Foursquare
Location Based Services: Not Just GPS & FoursquareThe Difference Engine
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziDigital Accademia
 
Mobile and The Big Data Question
Mobile and The Big Data QuestionMobile and The Big Data Question
Mobile and The Big Data QuestionMark Brill
 
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...Michael Marlatt
 
Camerjam mobile travel masterclass somo
Camerjam mobile travel masterclass somoCamerjam mobile travel masterclass somo
Camerjam mobile travel masterclass somoJames Cameron
 
Marketing through mobile
Marketing through mobileMarketing through mobile
Marketing through mobilebrendeezyy
 
Instant Messaging apps market analysis
Instant Messaging apps market analysisInstant Messaging apps market analysis
Instant Messaging apps market analysisCorentin Metgy
 
Your phone is_you
Your phone is_youYour phone is_you
Your phone is_youRBearSAT
 
Wap vs App - marketing magazine "future of mobile event" oct 2010
Wap vs App - marketing magazine "future of mobile event"  oct 2010Wap vs App - marketing magazine "future of mobile event"  oct 2010
Wap vs App - marketing magazine "future of mobile event" oct 2010Phil Barrett
 
State of the Union of Social Media
State of the Union of Social MediaState of the Union of Social Media
State of the Union of Social MediaSally Witzky
 
Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Thierry Labro
 
The Mobile Recruiting Experience
The Mobile Recruiting ExperienceThe Mobile Recruiting Experience
The Mobile Recruiting ExperienceGeoff Peterson
 
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...
Addicted to connectivity  - Perspectives on the global mobile consumer - Delo...Addicted to connectivity  - Perspectives on the global mobile consumer - Delo...
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...Romain Fonnier
 

What's hot (19)

Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 Rome
Daniel Collico Savio   Web 2.0 Influence On Telcos   Its 2008 RomeDaniel Collico Savio   Web 2.0 Influence On Telcos   Its 2008 Rome
Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 Rome
 
Social Networks On Cell Phones Mobile Devices
Social Networks On Cell Phones Mobile DevicesSocial Networks On Cell Phones Mobile Devices
Social Networks On Cell Phones Mobile Devices
 
Understanding the Role of the Mobile Operator in Mobile Social Networking
Understanding the Role of the Mobile Operator in Mobile Social NetworkingUnderstanding the Role of the Mobile Operator in Mobile Social Networking
Understanding the Role of the Mobile Operator in Mobile Social Networking
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
 
Near and Far Future Trends
Near and Far Future Trends Near and Far Future Trends
Near and Far Future Trends
 
Location Based Services: Not Just GPS & Foursquare
Location Based Services: Not Just GPS & FoursquareLocation Based Services: Not Just GPS & Foursquare
Location Based Services: Not Just GPS & Foursquare
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina Paruzzi
 
Mobile and The Big Data Question
Mobile and The Big Data QuestionMobile and The Big Data Question
Mobile and The Big Data Question
 
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...
 
Camerjam mobile travel masterclass somo
Camerjam mobile travel masterclass somoCamerjam mobile travel masterclass somo
Camerjam mobile travel masterclass somo
 
Marketing through mobile
Marketing through mobileMarketing through mobile
Marketing through mobile
 
Instant Messaging apps market analysis
Instant Messaging apps market analysisInstant Messaging apps market analysis
Instant Messaging apps market analysis
 
Your phone is_you
Your phone is_youYour phone is_you
Your phone is_you
 
Wap vs App - marketing magazine "future of mobile event" oct 2010
Wap vs App - marketing magazine "future of mobile event"  oct 2010Wap vs App - marketing magazine "future of mobile event"  oct 2010
Wap vs App - marketing magazine "future of mobile event" oct 2010
 
State of the Union of Social Media
State of the Union of Social MediaState of the Union of Social Media
State of the Union of Social Media
 
Whats up
Whats upWhats up
Whats up
 
Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015
 
The Mobile Recruiting Experience
The Mobile Recruiting ExperienceThe Mobile Recruiting Experience
The Mobile Recruiting Experience
 
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...
Addicted to connectivity  - Perspectives on the global mobile consumer - Delo...Addicted to connectivity  - Perspectives on the global mobile consumer - Delo...
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...
 

Viewers also liked

Examine Yourself Slides, 2/5/12
Examine Yourself Slides, 2/5/12Examine Yourself Slides, 2/5/12
Examine Yourself Slides, 2/5/12CLADSM
 
Announcements, 1/22/12
Announcements, 1/22/12Announcements, 1/22/12
Announcements, 1/22/12CLADSM
 
Announcements, 1/29/12
Announcements, 1/29/12Announcements, 1/29/12
Announcements, 1/29/12CLADSM
 
What does the future hold for higher education? Andreas Schleicher
What does the future hold forhigher education? Andreas SchleicherWhat does the future hold forhigher education? Andreas Schleicher
What does the future hold for higher education? Andreas SchleicherEduSkills OECD
 
Kingdom Family Slides, 10/14/12
Kingdom Family Slides, 10/14/12Kingdom Family Slides, 10/14/12
Kingdom Family Slides, 10/14/12CLADSM
 
The Power of Purpose, 10/2/16
The Power of Purpose, 10/2/16The Power of Purpose, 10/2/16
The Power of Purpose, 10/2/16CLADSM
 
Solitary Refinement Slides, 5/30/10
Solitary Refinement Slides, 5/30/10Solitary Refinement Slides, 5/30/10
Solitary Refinement Slides, 5/30/10CLADSM
 
Grace Has Appeared Slides, 2/24/13
Grace Has Appeared Slides, 2/24/13Grace Has Appeared Slides, 2/24/13
Grace Has Appeared Slides, 2/24/13CLADSM
 
Internet searching
Internet searchingInternet searching
Internet searchingmuaz mustafa
 
Poverty and Adolescence
Poverty and AdolescencePoverty and Adolescence
Poverty and Adolescencepcezeaux
 
Tell 'Em Who You're For! Slides, 1/16/14
Tell 'Em Who You're For! Slides, 1/16/14Tell 'Em Who You're For! Slides, 1/16/14
Tell 'Em Who You're For! Slides, 1/16/14CLADSM
 
Announcements, 2/2/14
Announcements, 2/2/14Announcements, 2/2/14
Announcements, 2/2/14CLADSM
 
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...Strong performers and successful reformers in PISA 2012 - Policy lessons for ...
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...EduSkills OECD
 
Announcements, 10/25/15
Announcements, 10/25/15Announcements, 10/25/15
Announcements, 10/25/15CLADSM
 

Viewers also liked (20)

Wilmington's market street
Wilmington's market streetWilmington's market street
Wilmington's market street
 
Prewriting thoughts
Prewriting thoughtsPrewriting thoughts
Prewriting thoughts
 
Examine Yourself Slides, 2/5/12
Examine Yourself Slides, 2/5/12Examine Yourself Slides, 2/5/12
Examine Yourself Slides, 2/5/12
 
Announcements, 1/22/12
Announcements, 1/22/12Announcements, 1/22/12
Announcements, 1/22/12
 
Announcements, 1/29/12
Announcements, 1/29/12Announcements, 1/29/12
Announcements, 1/29/12
 
What does the future hold for higher education? Andreas Schleicher
What does the future hold forhigher education? Andreas SchleicherWhat does the future hold forhigher education? Andreas Schleicher
What does the future hold for higher education? Andreas Schleicher
 
Kingdom Family Slides, 10/14/12
Kingdom Family Slides, 10/14/12Kingdom Family Slides, 10/14/12
Kingdom Family Slides, 10/14/12
 
The Power of Purpose, 10/2/16
The Power of Purpose, 10/2/16The Power of Purpose, 10/2/16
The Power of Purpose, 10/2/16
 
Perjalanan Menuju Sukses
Perjalanan Menuju SuksesPerjalanan Menuju Sukses
Perjalanan Menuju Sukses
 
Solitary Refinement Slides, 5/30/10
Solitary Refinement Slides, 5/30/10Solitary Refinement Slides, 5/30/10
Solitary Refinement Slides, 5/30/10
 
Communication hurdles
Communication hurdlesCommunication hurdles
Communication hurdles
 
Rakyat Tanpa Negara
Rakyat Tanpa NegaraRakyat Tanpa Negara
Rakyat Tanpa Negara
 
Grace Has Appeared Slides, 2/24/13
Grace Has Appeared Slides, 2/24/13Grace Has Appeared Slides, 2/24/13
Grace Has Appeared Slides, 2/24/13
 
Internet searching
Internet searchingInternet searching
Internet searching
 
Frcc orientation
Frcc orientationFrcc orientation
Frcc orientation
 
Poverty and Adolescence
Poverty and AdolescencePoverty and Adolescence
Poverty and Adolescence
 
Tell 'Em Who You're For! Slides, 1/16/14
Tell 'Em Who You're For! Slides, 1/16/14Tell 'Em Who You're For! Slides, 1/16/14
Tell 'Em Who You're For! Slides, 1/16/14
 
Announcements, 2/2/14
Announcements, 2/2/14Announcements, 2/2/14
Announcements, 2/2/14
 
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...Strong performers and successful reformers in PISA 2012 - Policy lessons for ...
Strong performers and successful reformers in PISA 2012 - Policy lessons for ...
 
Announcements, 10/25/15
Announcements, 10/25/15Announcements, 10/25/15
Announcements, 10/25/15
 

Similar to Mobilising council websites david mann

Mobile technologies briefing
Mobile technologies briefingMobile technologies briefing
Mobile technologies briefingkabbott
 
Aipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_devAipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_devMobodev
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
 
User Experience for Mobile
User Experience for MobileUser Experience for Mobile
User Experience for MobileAndy Wright
 
Mobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis PerspectiveMobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis PerspectiveLisa Collins
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongPRSAWDC
 
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forumDorien Aerts
 
Jordan theresa presentation_mobile__tablet_design
Jordan theresa presentation_mobile__tablet_designJordan theresa presentation_mobile__tablet_design
Jordan theresa presentation_mobile__tablet_designTheresa Jordan
 
Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Resource/Ammirati
 
Mobile is the new Godzilla July 2011 FCIP
Mobile is the new Godzilla July 2011 FCIPMobile is the new Godzilla July 2011 FCIP
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internetITDogadjaji.com
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deckEconsultancy
 
Mobile Analytics
Mobile AnalyticsMobile Analytics
Mobile Analyticstchenard
 
Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Group
 
Marketing in a Mobile World
Marketing in a Mobile WorldMarketing in a Mobile World
Marketing in a Mobile WorldAndrea Hoffman
 
Rossel mobile internet experience_20101126
Rossel mobile internet experience_20101126Rossel mobile internet experience_20101126
Rossel mobile internet experience_20101126Martins Frédéric
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012Jason Cross
 
Mobile insight 1103
Mobile insight 1103Mobile insight 1103
Mobile insight 1103Martin Cho
 

Similar to Mobilising council websites david mann (20)

Mobile technologies briefing
Mobile technologies briefingMobile technologies briefing
Mobile technologies briefing
 
Aipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_devAipm state conference_sept_2010_presentation_mobo_dev
Aipm state conference_sept_2010_presentation_mobo_dev
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunities
 
User Experience for Mobile
User Experience for MobileUser Experience for Mobile
User Experience for Mobile
 
Mobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis PerspectiveMobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis Perspective
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
 
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
 
Jordan theresa presentation_mobile__tablet_design
Jordan theresa presentation_mobile__tablet_designJordan theresa presentation_mobile__tablet_design
Jordan theresa presentation_mobile__tablet_design
 
Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …
 
Mobile is the new Godzilla July 2011 FCIP
Mobile is the new Godzilla July 2011 FCIPMobile is the new Godzilla July 2011 FCIP
Mobile is the new Godzilla July 2011 FCIP
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internet
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deck
 
Mobile Analytics
Mobile AnalyticsMobile Analytics
Mobile Analytics
 
Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax
 
Marketing in a Mobile World
Marketing in a Mobile WorldMarketing in a Mobile World
Marketing in a Mobile World
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
The Future of Mobile
The Future of MobileThe Future of Mobile
The Future of Mobile
 
Rossel mobile internet experience_20101126
Rossel mobile internet experience_20101126Rossel mobile internet experience_20101126
Rossel mobile internet experience_20101126
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
 
Mobile insight 1103
Mobile insight 1103Mobile insight 1103
Mobile insight 1103
 

More from BPCW10

Ubiquitous participation karim al-yafi
Ubiquitous participation   karim al-yafiUbiquitous participation   karim al-yafi
Ubiquitous participation karim al-yafiBPCW10
 
Open data under the hood stuart harrison - lichfield district council
Open data under the hood   stuart harrison - lichfield district councilOpen data under the hood   stuart harrison - lichfield district council
Open data under the hood stuart harrison - lichfield district councilBPCW10
 
Jane postlethwaite
Jane postlethwaiteJane postlethwaite
Jane postlethwaiteBPCW10
 
James munro patient opinion
James munro   patient opinionJames munro   patient opinion
James munro patient opinionBPCW10
 
Hugh flouch networked neighbourhoods
Hugh flouch   networked neighbourhoodsHugh flouch   networked neighbourhoods
Hugh flouch networked neighbourhoodsBPCW10
 
Council websites a step change in improvement - martin greenwood
Council websites   a step change in improvement - martin greenwoodCouncil websites   a step change in improvement - martin greenwood
Council websites a step change in improvement - martin greenwoodBPCW10
 
Workshop: Open Data - What's the Point?
Workshop: Open Data - What's the Point?Workshop: Open Data - What's the Point?
Workshop: Open Data - What's the Point?BPCW10
 

More from BPCW10 (7)

Ubiquitous participation karim al-yafi
Ubiquitous participation   karim al-yafiUbiquitous participation   karim al-yafi
Ubiquitous participation karim al-yafi
 
Open data under the hood stuart harrison - lichfield district council
Open data under the hood   stuart harrison - lichfield district councilOpen data under the hood   stuart harrison - lichfield district council
Open data under the hood stuart harrison - lichfield district council
 
Jane postlethwaite
Jane postlethwaiteJane postlethwaite
Jane postlethwaite
 
James munro patient opinion
James munro   patient opinionJames munro   patient opinion
James munro patient opinion
 
Hugh flouch networked neighbourhoods
Hugh flouch   networked neighbourhoodsHugh flouch   networked neighbourhoods
Hugh flouch networked neighbourhoods
 
Council websites a step change in improvement - martin greenwood
Council websites   a step change in improvement - martin greenwoodCouncil websites   a step change in improvement - martin greenwood
Council websites a step change in improvement - martin greenwood
 
Workshop: Open Data - What's the Point?
Workshop: Open Data - What's the Point?Workshop: Open Data - What's the Point?
Workshop: Open Data - What's the Point?
 

Mobilising council websites david mann