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NPTechProject Workshop: Using WordPress for Search Engine Visiblity

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A stable, simplified and modern website is essential to survive in the world of multi-channel online publishing! Although the impact social networks have regarding online behavior is prominent, search engine visibility is still a primary criterion if you want to attract new and returning visitors to your the website.
WordPress is used by 25% of the internet. Our July 14 workshop demonstrates methods to help your website perform well within search engines. We offer this course to all WordPress website owners. If you don’t use WordPress, you still will learn interesting information, which you can apply to your current website. We’ll teach best practices you can use every day to ensure high-ranking website pages. There are about ten important steps you need to know -- and you’ll see it takes as much time to do it right than it is to do it half-heartedly.

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NPTechProject Workshop: Using WordPress for Search Engine Visiblity

  1. 1. Using WordPress for Search Engine Visibility Birgit Pauli-Haack NPTechProjects
  2. 2. About NPTechProjects Improving Nonprofit Impact through Technology WP4Good - WordPress Community for Nonprofits eNews on nonprofit website improvements, plugin recommendation, nonprofit tools, and testing. Access to our content production video library Monthly online office hours via Google Hangouts Free Workshops with our WordPress Experts Low cost and free access to NPTechProjects - Webinars
  3. 3. What will we do today? What is SEO? Foundation of SEO On Page SEO / Off Site SEO Overview Tools to Test your own website Google Search Console WordPress & SEO Yoast SEO as example.
  4. 4. What is Search Engine Optimization? Source: Search Engine Land: http://searchengineland.com/
  5. 5. Video Summary Consistent record of fresh engaging content Growing number of quality links Words Matter Titles Matter Links Matter Words in Links Reputation
  6. 6. Basics / Foundation of SEO Good SEO is making sure your site’s content is a) relevant to what you offer and b) optimized to use the same language commonly used by consumers.
  7. 7. Off Site SEO Factors
  8. 8. Off Site SEO Factors
  9. 9. Off Site SEO Factors
  10. 10. On Site SEO - Architecture
  11. 11. On Site SEO - HTML
  12. 12. On Site SEO - Content
  13. 13. WooRank
  14. 14. Website Grader
  15. 15. Google Search Console HTML Improvements
  16. 16. Google Search Console Site Errors
  17. 17. Google Search Console Sitemaps Submission (updated)
  18. 18. So how does WordPress on site SEO? Google Search Console Rule - <title>Title Matters</title> - No duplicate H1 ever on the site - Only one H1 tag per page. - SEO friendly URL with keyword WordPress Page Structure - <title>= Page Titel </title> - Page Title = H1 - When post titles are viewed in list pages, they are coded as H2 - Permalinks auto-generated from post title (seo-friendly URL)
  19. 19. Check your Permalinks structure
  20. 20. WordPress SEO Plugins SEO Framework All in one SEO Yoast SEO (former WordPress SEO) SEO Data Transporter
  21. 21. Yoast SEO - Sitemaps Yoast will automatically generate an XML sitemap file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content and what pages to view for specific information. The easiest sitemap is the RSS feed of your site’s blog It updates Google on all newly posted news.
  22. 22. Yoast SEO Plugin for WordPress Meta Data (title + description) results in Search Engine Snippet in Preview
  23. 23. Yoast SEO (cont) Helps you with ranking of content
  24. 24. Yoast SEO Score Think of a focus keyword - Yoast SEO checks certain parameters to rank your text for the desired focus keyword
  25. 25. Resources SearchEngine Land: SEO Guide SEO for Writers (Relevanza) WhiteBoard Friday (Moz) Google’s SEO Starter Guide Google Speed Test
  26. 26. Stay In Touch Birgit Pauli-Haack birgit.pauli@nptechprojects.org @bph on Twitter @nptechdata