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A world gone mobile may 2012

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A world gone mobile may 2012

  1. 1. A World Gone Mobile…
  2. 2. MOBILE INSIGHTS 1. Consumers now spend 23% of their time with media on mobile devices which is more than double the time they spend with radio and print media. 2. Mobile ad spend will ramp up MUCH faster than Online, with budgets growing 43% on average YoY through 2016. 3. A greater and greater % of site traffic is coming from smartphones and tablets, this trend will continue. 4. Convergence of the 3 screens has spawned the “Couch Consumer.” 5. Consumer are increasingly using smartphones and tablets to make better / more informed purchase decisions. More purchases occurring on Tablets however. 6. Per eMarketer, from 2010 to 2015 mobile commerce is forecasted to grow at a 50% compound annual rate. 2
  3. 3. Consumers Spending a Lot of Time on Mobile Devices TIME SPENT WITH MEDIA COMPARED TO AD SPEND 3 Source: Forrester 2012 Research
  4. 4. Mobile Devices Accounting for Roughly 20% of Web Traffic WEB TRAFFIC DEVICES 4 Source: Chitika. Based on last 24 hours of Firefox traffic in the US & Canada
  5. 5. Convergence of the 3 Screens is Here Convergence of the 3 Screens is Here… FREQUENCY WITH WHICH US MOBILE DEVICE OWNERS MULTITASK WHILE WATCHING TV, BY DEVICE TYPE 5 Source: Yahoo and Razorfish, “Evolution of Multitasking” conducted by Ipsos Nov 2011
  6. 6. Mobile has Made the “Traditional” Retail Sales Funnel a Thing of the Past MOBILE SHOPPING ACTIVITIES AMONG ALL SMARTPHONE AND TABLET OWNERS HAVE DONE MOBILE SHOPPING ON SMARTPHONE OR TABLET (AMONGST OWNERS) Source: Nielsen 2012
  7. 7. Tablets Leading the Growth in mCommerce HAVE MADE/ COMPLETED A PURCHASE ON TABLET IN PAST MONTH 7 Source: comScore Tablet Advisor, U.S., Sept. 2011

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