1.
Leading The Product 2017
Speaker Slides
Melbourne, Australia
Leisa Reichelt
Atlassian
For more information go to
www.leadingtheproduct.com

2.
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced team
Can Service Design and Product Management can play nicely?

3.
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced team
Can Service Design and Product Management can play nicely?

4.
You don’t need a product
manager if you’ve got a service
designer
ANONYMOUS EXPERT

5.
We work
better
together

6.
QUESTION
How many of you
have service
designers in your
team?

7.
Service design is the activity of planning and
organizing people, infrastructure, communication
and material components of a service in order to
improve its quality and the interaction between the
service provider and its customers.
WIKIPEDIA SAYS, SO IT MUST BE TRUE…

8.
Product or service?
Increasingly not the question we should be asking.

9.
An ecosystem,
that we don’t
entirely own
or control

10.
Making products more amazing

11.
We believe behind every great human
achievement, there is a team.
Our mission is to unleash the potential in
every team.
OUR MISSION

12.
Product Management + Service Design
Tricky team
relationships ahead

13.
Vision & Strategy
This is where the trouble starts….

14.
EVERYONE LOVES STRATEGY
Service designers
and product
managers care
about vision

15.
there are lots of these.
Things that are annoying about
designers….

16.
*some people say
Slow, complicated, unscientific,
seems unnecessary*….

17.
so probably worth it
… but really helpful for imagining
better products and services

18.
Whose job is coming up
with the vision?
Obligatory audience participation

19.
the ultimate designers answer
it depends

20.
Available free at: https://www.atlassian.com/team-playbook

21.
Available free at: https://www.atlassian.com/team-playbook

22.
NOT A DOCUMENT
A conversation not
a document

23.
play as a team
It’s ok not to be 100% the boss of
the product strategy

24.
SERVICE DESIGN AND PRODUCT MANAGERS
Balance each
others
strengths and
weaknesses

25.
Service designers might be better
suited to creating product
strategy than product
managers….
POSSIBLE DANGEROUS THING TO SAY IN THIS ROOM

26.
metrics and roadmaps not typically designers strengths
but don’t worry.
the bosses will still
think you are the
grown ups in the
team.

27.
there are lots of these.

28.
there are lots of these.

29.
there are lots of these.

30.
different ways of seeing a city, different views of a product

31.
Working
across
product silos

32.
there are lots of these.

33.
there are lots of these.

34.
Product managers
are the
gatekeepers for
service design

35.
there are lots of these.

36.
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
thank you