In a recent webinar BrainSell and Zendesk share tips, tricks, and best practices to becoming Zen with your CRM.

1. The Zen of CRM
What Simplicity Can Do For
You

2. Housekeeping
• 45-minute presentation with 15-minute
Q&A at the end
• Type questions into the "question box" to
submit them throughout the presentation
• We'll send a copy of the deck and
recording of the webinar in follow-up
emails after the event
#GrowingWithBrainSell

3. Presenters
#GrowingWithBrainSell
Justin Hunt
Zendesk
Sonja Fridell
BrainSell

4. Agenda
#GrowingWithBrainSell
 The State of CRM
 Common Reasons for CRM Failure
 What Simplicity in CRM Can Do For You
 Introduction to Zendesk Sell
 What Zen Looks Like – Demo
 Q&A

5. Poll: Do you currently
use CRM software at
your company?

6. Poll: Are you planning
to implement a new
CRM within the next 6
months?

7. The Zen of CRM
What Simplicity Can Do For
You

8. The State of CRM
#GrowingWithBrainSell
• CRM is the biggest and fastest growing
software market worldwide – expected to
reach $82B by 2025
• A lot of options – 140+ CRMs listed on G2
with 4 stars or better
• How to determine the right fit for your
business?

9. Common Reasons for CRM Failure
#GrowingWithBrainSell
• Most CRM implementations failures are not
because of the solution – lack of:
• Right Planning
• Right People
• Right Process
• Companies often pick a solution based on
popularity but more functionality than what they
need
• Unnecessary complications of a modern CRM can
hamstring businesses and limit growth potential

10. What Simplicity in CRM Can Do For You
#GrowingWithBrainSell
 Higher user adoption
 Improved productivity
 Smarter selling
 More accessibility to data
 Enhanced customer experience
 Huge ROI

11. Introducing Zendesk Sell
#GrowingWithBrainSell
• Zendesk founded in 2007
• focused on Customer Support and Service
• Global company
• Announced Base acquisition in Sept. 2018
• Relaunched Base as Zendesk Sell in Nov. 2018
• Sales CRM part of a broader ecosystem with CX
at its core

12. What's Unique About Zendesk Sell
#GrowingWithBrainSell
 Competitive pricing
 Talk integration
 Email interface
 Multiple pipelines
 Part of a broader ecosystem of growth enablement products
 Mobile app
 Strong integration capabilities
 Simple to use

13. What Zen Sell Looks Like

14. How Much Does Zen Sell Cost?
#GrowingWithBrainSell

15. Customer Story
#GrowingWithBrainSell
Challenge:
• Meal delivery service decided to move into B2B sales
• Needed a tool that could manage multiple pipelines
• Needed a flexible tool to scale quickly
Solution:
• Zendesk Sell (in addition to Support)
Result:
• Fast implementation – 1 hour
• Immediate results – more than $20k inbound sales in a
few weeks
• Insights into what's moving through pipeline and where
things are stuck
• Transform CX organization to support both customer
service and sales

16. Q&A

17. Schedule a Complimentary
1:1 CRM Value
Assessmentgrowth@brainsell.net
(866) 356-2654
www.brainsell.com
Follow us on LinkedIn and Twitter: @BrainSell

18. Thank You For Attending!
#GrowingWithBrainSell
growth@brainsell.net
(866) 356-2654
www.brainsell.com
Follow us on Twitter: @BrainSell