On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks. In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.

6. Why is Onboarding Crucial?
Mobile App Onboarding 101
7 Test Ideas You Can Try
Interpreting Results

7. ABOUT BRANCH
$113 million in funding across 4 rounds
100+ Employees, 60% engineering
Offices in SF, NYC, India, Russia,
Brazil, UK
24,000 apps across the globe using links
2+ billion monthly users

8. Search
Deep Linked Email
Social
Deep Linked Ads
Web-to-App
Campaigns
BRANCH LINKS SOLVE MOBILE LINKING

11. What does it mean to “onboard” a user?
Onboarding is the process of creating a successful and loyal user by
explaining the core value and the basic actions behind your
product.
App Install Active User

12. Why is Onboarding Crucial?
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13. Cost per Install (CPI) - 2016

14. 1 of 4 people abandons
an app after a single use.

15. Cost per Loyal iOS User - 2016

16. Habit-Forming Products = Loyal Users

17. Buying virtual cows

18. The Hook Model
• TRIGGER
ACTION
VARIABLE REWARD
INVESTMENT
“Hooked” - Nir Eyal

19. User engagement and
retention starts from
the first app visit.
You only have one
chance with each user.

20. Mobile App
Onboarding
101

21. ABOUT
The best-in-class mobile growth platform for enterprise and SMBs.
A/B
A

22. Common Onboarding Mistakes
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23. Driving Users to the AHA! Moment
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24. Understand your AHA Moment

25. 7 Test Ideas You Can Try

26. #1 Hero Image and Value Proposition
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27. #2 Onboarding Tutorial

28. HYPOTHESIS
Removing the
tutorials would
increase logins
and signups.

29. WINNER
● No. of completed logins: +9.69%
● No. of completed signups: +5.85%

30. Does your app need an onboarding tutorial?

31. #3 Registration
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32. #4 Call-to-Action(s)
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33. Glassdoor CTA Test

34. Glassdoor CTA Test - +8% Lift in Conversion
CONTROL VARIANT A VARIANT B WINNER VARIANT D

35. Test Button Color

36. #5 Login Options

37. #6 Social Proof

38. #6 Social Proof
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39. #7 First Action(s) After Registration
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40. Interpreting Results

41. Examples

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Robinhood

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Lookout

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Domino’s

45. Questions?
apptimize.com
harvey@apptimize.com
branch.io
franco@branch.io