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On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades.
Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras.
It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains.
Analyzed period: 1st October 2013
Results
---------------------
Analyzed period is characterized by increased number of mentions in relation to previous days.
Social media sites play a significant part in the analysis.
Opinions make up a considerable percentage in the research.
Positive sentiment characterizes almost all opinions.
Contents of discussion are not diversified.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
New GoPro: Hero3+ Social Media Buzz
1.
2. GoPro Hero3+
Summary
• On October 1st GoPro introduced the Hero3+
series with improved optics, size reduction, longer
battery life and much more upgrades.
• Main purpose of this analysis is to research
contents and sentiment of opinions related to
new GoPro cameras.
• It is based on a data collected from the Internet
monitoring and includes 4996 mentions from 300
domains and subdomains.
• Analyzed period: 1st October 2013
Sources: www.gopro.com
5. GoPro Hero3+
Sentiment of opinions
Opinions collected in the analysis make up about 37% all
mentions and nearly all of them are positive (95%).
Social media users express their excitement with the new
product and its specs and also admire great and creative
video work from GoPro.
Negative ones (3%) concern dissatisfaction with releasing
new updates so often (following „the Apple style”) and
disappointment with slight changes, since some social media
authors have expected more.
About 2% users have mixed feelings about the release.
Positive
95%
Negative
3%
Mixed
2%
6. GoPro Hero3+
Buy or not to buy…?
As many as 274 users expressed their
desire or plan to buy brand new GoPro
Hero3+, while 72 have already
ordered, purchased or received it as a gift
from
GoPro. In turn 49 regret buying previous
model Hero3 recently, as it’s become
outdated now.
7. GoPro Hero3+
Promo footage
The promo video was shared almost 1400 times within 24 hours. Social media authors describe it as
amazing, epic, awesome and mind blowing. The scene with lions especially appealed to the
watchers. The graph presents how many times users mentioned specific words in relation to the
footage. Moreover, about 60% mentions connected to the video have positive sentiment.
0 10 20 30 40 50 60 70 80 90 100
Spectacular
Stunning
Insane
Mind-blowing
Epic
Amazing
13. GoPro Hero3+
Conclusion
• Analyzed period is characterized by
increased number of mentions in relation
to previous days.
• Social media sites play a significant part in
the analysis.
• Opinions make up a considerable
percentage in the research.
• Positive sentiment characterizes almost all
opinions.
• Contents of discussion are not diversified.
16. About
Brand24.
Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.
18. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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