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Contents structure
18%
5%
17%
9%
32%
13%
37%
4%
25%
54%
68%
79%
69%
87%
61%
69%
49%
82%
67%
28%
13% 17% 14%
5% 8%
18% 14% 14%
7%
18%
0%
20%
40%
60%
80%
100%
All
mentions
iWatch LG Microsoft Moto 360 Samsung Withings Asus Pebble Smartwatch
in general
UGC
Shared
Editorial
23
Shared contents from other websites represent the majority of all contents
Still people prefer sharing information to posting their own contents. However, in the case of smartwatches in general (last column) user-
generated contents represent over a half of mentions. This rate is also relatively high in the case of Moto 360 and Withings Smartwatch.
On the other hand, people create their own contents less willingly in the case of iWatch and Asus Smartwatch.
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