Number of mentions and social media reach
Rapid growth in the number of mentions related to technology events
The slight increase in the number of mentions on 3rd June was related to WWDC 2014. Then plenty of social media users speculated about
iWatch introduction. The rapid growth on 24th-25th June was, likewise, related to the software developers conference – Google I/O 2014.
However, in this case, the increase was much more sharp. On the other hand, on 20th June, the increase resulted from the fact that many
social media users shared information about introduction of both new Samsung Smartwatch during I/O 2014 and iWatch in fall.