Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
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Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
- 1. How to Use Content Marketing Brand, Business and Sales in 2013 and Beyond By Marcus Sheridan, @TheSalesLion
- 2. I used to be a Pool Guy.
- 4. A company on the brink
- 5. btw, who here is the exception?
- 6. This is DUMB
- 7. we became a company of listeners • 8 years of business • 1000+ Sales Appointments • 100,000+ emails • 400,00+ phone calls • How many consumer questions???
- 9. #1. Cost and Price mulch
- 13. #2. Problems
- 19. everybody wants to be invited to the party…
- 20. #5. The Best
- 23. Why are we so afraid of this?
- 24. The Triangle of Influence 1 2 3 The
- 28. The Customer
- 29. How many pages of your website would a potential client/customer be willing to read?
- 30. 30
- 31. For 7 years, we’d been selling the wrong way.
- 32. Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105
- 35. So much to say, so little time… www.TheSalesLion.com marcus1@thesaleslion.c
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