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It’s no secret that business growth is powered by exceptional customer experiences
that have people at their heart. HR has...
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Are you creating a winning people experience? Infographic

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Based on our latest research, 4 questions to get you started on creating the ultimate people experience in your business

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Are you creating a winning people experience? Infographic

  1. 1. It’s no secret that business growth is powered by exceptional customer experiences that have people at their heart. HR has a unique opportunity to connect with the growth agenda to drive greater impact today. A lot of HR people have been trained into ‘I’m in the service of the business, what can I do to make your life better’, not ‘you know what, here are the five levers you can pull in the business to make a difference. Leena Nair Chief HR Officer, Unilever THE NEW HR IMPERATIVE: LEADING FOR GROWTH Sources:Growth Drivers Study – Brand Learning, 2015; Join-Up to Stand Apart Study – Brand Learning, 2016; The New HR Imperative Study – Brand Learning, 2017; in-depth interviews with Chief HR Officers and HR Directors from organisations including Unilever, GSK, Colgate, MetLife, Diageo, PepsiCo, EasyJet and BUPA It’s about pushing boundaries on how we need to lead differently; how we motivate and engage employees and create an environment that inspires performance & growth. Mairead Nayager Global HR Director, Diageo CREATING A WINNING PEOPLE EXPERIENCE 01 02 03 04 Do we have a winning people experience that is good enough to support our growth agenda? Given the Purpose and Strategy of the business, what role must HR play uniquely in our business going forward? To play this role, in what areas must HR excel and therefore what is the capability set required to deliver this role? What priority capabilities do we need to build now and in what sequence? ASK YOURSELF THESE FOUR QUESTIONS TO GET STARTED! To deliver greater value, HR needs to build capabilities in key areas: We identified 4 specific areas where HR can drive greater value: Say the employee experience doesn’t match the brand experience 43% Empowering brand & business advocates Energising & connecting people Simplifying the business to stand for something coherent & distinct Understanding our people & their external context WINNING PEOPLE EXPERIENCE Believe employee communication needs to be improved 59% Believe employee insight is the most important area to improve 41% Ranked poor leadership as the worst thing about their company 1 in 5 IT’S TIME TO STEP OUT OF THE SHADOWS and reframe the role HR plays in your business to play a more influential role in driving the strategic agenda. HR HAS A UNIQUE OPPORTUNITY TO CHANGE Engagement & digital Leadership & coaching. Analytics, insight & segmentation Purpose & branding OVER 50% of leaders and employees say HR is not keeping up with the changing needs of their business For help answering these questions and prioritising the implications, contact our HR experts at contactus@brandlearning.com