How to Think Like a Social Media Cowboy
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Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
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How to Think Like a Social Media Cowboy
- 1. How to think like a social media cowboy Brandon Chesnutt [email_address]
- 2. The Old West: a time of exploration, discovery and opportunity.
- 3. Cowboys were known for navigating this unfamiliar territory.
- 4. The Code of the West.
- 5. Brands are now entering the “unknown.”
- 6. The new digital frontier.
- 7. The new gold rush.
- 8. The new Code.
- 10. Thankfully, we have new cowboys.
- 11. Your brand and social media. Practicing Transitioning Non-participant
- 12. How can YOU think like a social media cowboy?
- 13. Don’t get caught up in the technology.
- 14. Focus on strategy.
- 15. Bring teams together.
- 16. “ With these tools, you are business development, marketing and customer service.” Chris Brogan
- 17. Look for “smoke signals.”
- 18. Listening is a crucial step.
- 19. Social media shifts responsibility back to brands .
- 20. “ Everyone is sharing how they feel, even about you , and now you have the ability to go out and fix it.” Gary Vaynerchuk
- 21. Fortify your home base.
- 22. A “presentable” home: Dynamic/fresh content Unique URLs SEO-friendly Subscription capability Shareable documents/news
- 23. Create your outposts.
- 25. Elect your sheriff(s).
- 26. People are interesting. Companies often aren’t.
- 27. “ It’s a lot harder to screw a brand when there is a person behind it.” Scott Monty, Ford Motor Company
- 28. External social media efforts should be communicated internally.
- 29. Have a social media policy in place.
- 30. Where does advertising and PR fit?
- 32. Takeaways.
- 33. Takeaways.
- 34. Thank ya, Pardner. Brandon Chesnutt 248.258.2333, bchesnutt@identitypr.com www.brandonchesnutt.com @bchesnutt www.delicious.com/brandonchesnutt www.slideshare.net/brandonchesnutt www.identitypr.com www.identitypr.com/blog @identitypr
- 35. Commons Photo Credits http://www.flickr.com/photos/affsum/2807324867/ - Chris Brogan http://www.flickr.com/photos/wendypiersall/2890338419/ - Scott Monty http://www.flickr.com/photos/boboroshi/2352798684 - Gary Vaynerchuk http://en.wikipedia.org/wiki/File:Cowboy.jpg - Cowboy on horse http://www.flickr.com/photos/crowt59/1444807366/ - Cowboy Statue http://www.archives.gov/research/american-west/images/082.jpg - Sheriffs http://upload.wikimedia.org/wikipedia/commons/0/0d/Map_of_the_United_States_1823.jpg - map of the USA http://upload.wikimedia.org/wikipedia/commons/7/7d/Homesteader_NE_1866.png - Homesteaders http://www.flickr.com/photos/27380453@N08/2967717760/ - David Meerman Scott and Todd Defren http://www.flickr.com/photos/gsloan/2776060103/ - Alamo http://www.flickr.com/photos/a2gemma/1448178195/ - Point http://www.flickr.com/photos/lorenjavier/3389559734/ - Outpost http://www.flickr.com/photos/christinadickson/1321648098/ - John Wayne http://www.flickr.com/photos/matttinsley/247503725/ - Sunset Cowboy http://www.flickr.com/photos/markhinds/2969468186/ - Good, Bad, and The Ugly http://www.flickr.com/photos/mrbill/40588740/ - Telegraph http://www.flickr.com/photos/nika/122095014/t - Lots of hats http://www.flickr.com/photos/stevendepolo/3618608792/ - orange hat http://www.flickr.com/photos/nicholas_t/2081792812/ - Great Plains http://www.flickr.com/photos/potyautas/3259185396/ - Wires http://www.flickr.com/photos/ghewgill/324597704/ - Lions http://www.flickr.com/photos/faeryan/353278247/ - Chess http://www.flickr.com/photos/krcla/2037171170/ - Thumbs up http://www.flickr.com/photos/generated/501445202/ - puzzle http://www.flickr.com/photos/ajusticenetwork/164676583/ - holding hands