The future of social media and how next generation social media will affect business. Presented at Social Media Intelligence Atlanta, Tuesday, November 13, 2012

1. The Emerging Social Media Landscape
The future of social media and how next
generation social media will affect business
Social Media Intelligence Atlanta
Tuesday, November 13, 2012

2. Agency Life Is
Fun, Isn’t It?
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3. Social Media, eh?
We should get
some of that….
THE PAST….
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4. The Present
Question Marks Stars
High Growth, Low Mind Share High Growth, High Mind Share
GROWTH
Dogs Cows
Low Growth, Low Mind Share Low Growth, High Mind Share
MIND-SHARE
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5. THE FUTURE….
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6. Next Generation Social Media
Apps Mobile Technology Novelty
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7. Intelligence
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9. Intelligence
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10. YOUR CUSTOMERS
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12. YOUR BOTTOM LINE
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13. Aligning KPIs To Your Sales Funnel
Reach
Awareness
Click-Through
Interest
Content Consumption
Desire
POS Activation
Action
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14. YOUR ORGANIZATION
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18. Situation
Industrial manufacturing giant Airgas Inc. wanted to
boost their bottom line for their consumer
division, Penguin Brand® Dry Ice. This would be
their first foray into consumer marketing.
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19. Customer Intelligence
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20. http://youtu.be/t19Xc-7DuJE
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21. Bottom Line Intelligence
Stores that were active in the
locator saw a
31%
Increase in Same
Store Sales
vs. Stores Not Active In Locator
Custom Store Locator Front-End
Custom Store Locator Back-End w/Search Data
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22. Organizational Intelligence
24 20%
New Retailers
User-Generated
Content
19%
Average Increase In
Overall Division
22%
Increase in Dry Ice
Revenue in Last 2 Years
Conversation
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23. Finalist: 2012 Best Social Media Campaign
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24. The Future of Social Media
Figure out how social
media can provide
intelligence into the Use social media as a
purchase cycle. source of intelligence
to connect and
YOUR CUSTOMERS improve your
organization.
YOUR BOTTOM LINE
Tap sources of
intelligence to find
out what your YOUR ORGANIZATION
customers want. Build content that
enriches your bottom
line by serving
customers.
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25. Jared Degnan
Social & Digital Media Manager
Brandware Public Relations
Email Me: jared@brandwarepr.com
Tweet Me: @jareddegnan
http://jareddegnan.com
http://brandwarepr.com
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26. Social Intelligence ATL: The Emerging Social Media Landscape
THANK YOU!!!