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Brandwatch Masterclass: Analyzing Data on the Fly

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Brandwatch
Brandwatch

NY Masterclass Session, May 8

Social MediaBusinessTechnology
1 of 17
Analyzing data on the fly Kelly Autenrieth & Iris Vermeren contact@brandwatch.com | Tel: +1 212 229 2240 May 2014 #brandwatchtips
Hi! © 2014 Brandwatch | www.brandwatch.com 2 Iris Vermeren Community Manager iris@brandwatch.com @sireyeris Kelly Autenrieth Technical Trainer kelly@brandwatch.com @kauten311
Contents 3 • Discover trends in real-time • Quickly categorize, tag or star mentions in bulk • Live Demo • Assign and route mentions to specific users © 2014 Brandwatch | www.brandwatch.com
© 2014 Brandwatch | www.brandwatch.com 4 Spotting Trends
Spotting Trends 5© 2014 Brandwatch | www.brandwatch.com
© 2014 Brandwatch | www.brandwatch.com 6 “What if I look at my data and there are no interesting trends?”
Dig Deeper, Think Bigger © 2014 Brandwatch | www.brandwatch.com 7
© 2014 Brandwatch | www.brandwatch.com 8 Bulk Actions
Bulk Actions/Use Case © 2014 Brandwatch | www.brandwatch.com 9 Client: Dos Equis Objective: Bulk Actions for Cinco de Mayo
Bulk Actions/ 3 Examples © 2014 Brandwatch | www.brandwatch.com 10
© 2014 Brandwatch | www.brandwatch.com 11 Live Demo
Random Tagging © 2014 Brandwatch | www.brandwatch.com 12
400 mentions is the golden number for sample sizes © 2014 Brandwatch | www.brandwatch.com 13
© 2014 Brandwatch | www.brandwatch.com 14 Workflow
Bulk Actions © 2014 Brandwatch | www.brandwatch.com 15
© 2014 Brandwatch | www.brandwatch.com 16 Questions
Contact 17 Email /contact@brandwatch.com Web /http://www.brandwatch.com Twitter /@brandwatch Telephone / UK: +44 (0)1273 234 290 US: +1 212 229 2240 Germany: +49 (0)711 912 441 59 Fax / UK: +44 (0)1273 234 291 Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom © 2014 Brandwatch | www.brandwatch.com

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Brandwatch Masterclass: Analyzing Data on the Fly

  • 1. Analyzing data on the fly Kelly Autenrieth & Iris Vermeren contact@brandwatch.com | Tel: +1 212 229 2240 May 2014 #brandwatchtips
  • 2. Hi! © 2014 Brandwatch | www.brandwatch.com 2 Iris Vermeren Community Manager iris@brandwatch.com @sireyeris Kelly Autenrieth Technical Trainer kelly@brandwatch.com @kauten311
  • 3. Contents 3 • Discover trends in real-time • Quickly categorize, tag or star mentions in bulk • Live Demo • Assign and route mentions to specific users © 2014 Brandwatch | www.brandwatch.com
  • 4. © 2014 Brandwatch | www.brandwatch.com 4 Spotting Trends
  • 5. Spotting Trends 5© 2014 Brandwatch | www.brandwatch.com
  • 6. © 2014 Brandwatch | www.brandwatch.com 6 “What if I look at my data and there are no interesting trends?”
  • 7. Dig Deeper, Think Bigger © 2014 Brandwatch | www.brandwatch.com 7
  • 8. © 2014 Brandwatch | www.brandwatch.com 8 Bulk Actions
  • 9. Bulk Actions/Use Case © 2014 Brandwatch | www.brandwatch.com 9 Client: Dos Equis Objective: Bulk Actions for Cinco de Mayo
  • 10. Bulk Actions/ 3 Examples © 2014 Brandwatch | www.brandwatch.com 10
  • 11. © 2014 Brandwatch | www.brandwatch.com 11 Live Demo
  • 12. Random Tagging © 2014 Brandwatch | www.brandwatch.com 12
  • 13. 400 mentions is the golden number for sample sizes © 2014 Brandwatch | www.brandwatch.com 13
  • 14. © 2014 Brandwatch | www.brandwatch.com 14 Workflow
  • 15. Bulk Actions © 2014 Brandwatch | www.brandwatch.com 15
  • 16. © 2014 Brandwatch | www.brandwatch.com 16 Questions
  • 17. Contact 17 Email /contact@brandwatch.com Web /http://www.brandwatch.com Twitter /@brandwatch Telephone / UK: +44 (0)1273 234 290 US: +1 212 229 2240 Germany: +49 (0)711 912 441 59 Fax / UK: +44 (0)1273 234 291 Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom © 2014 Brandwatch | www.brandwatch.com