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5 Changes Necessary for Lean Startup
in the En...
BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
PRODUCT LEADS THE WAY
U...
INNOVATION CONTINUUM
FINANCE
BRAND
LEGAL
COMPLIANCE
IT
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LEAN STARTUP PRINCIPLES
4
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LEAN STARTUP IN PRACTICE
5
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WALK BACK WALL STREET
{ Number 1 }
6
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The idea that one
must maximize
returns to
sha...
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CALL TO ACTION
Reset expectations on returns.
8
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CREATE A CULTURE OF SAFETY
{ Number 2 }
9
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COMPLACENCY INNOVATION
APATHY FEAR
Urge Bold B...
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CALL TO ACTION
Don’t measure me, teach me how ...
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REIGN IN THE LAWYERS
{ Number 3 }
12
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Patents
are
a
vanity
metric.
# OF
PATENTS
REVE...
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FOOD FOR THOUGHT
Yesterday, there was a wall o...
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CALL TO ACTION
Move the innovation needle to m...
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MENTOR NOT MANAGE
{ Number 4 }
16
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MENTOR VS MANAGE
Unknown
Known
Bold
Incrementa...
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CALL TO ACTION
Mentoring creates the environme...
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FOR THE MANY, NOT THE FEW
{ Number 5 }
19
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20
An organization's ability to
learn, and tra...
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CALL TO ACTION
Not everyone will be an innovat...
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LEAN HERO’S JOURNEY
Read Eric’s
Book
Fail to R...
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Thank you!
@BrantCooper
brant@movestheneedle.c...
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5 Leadership Changes to Enable Enterprise Lean Startup Innovaiton

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Large enterprises face unique obstacles to innovation practices. Here are 5 things leaders must change in order to bring lean startup to the enterprise

Publié dans : Business

5 Leadership Changes to Enable Enterprise Lean Startup Innovaiton

  1. 1. ©  2015  Moves  the  Needle  LLC    All  rights  reserved 5 Changes Necessary for Lean Startup in the Enterprise
  2. 2. BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT UNDERSTOOD INNOVATION IS DRAMATIC INNOVATION CONTINUUM
  3. 3. INNOVATION CONTINUUM FINANCE BRAND LEGAL COMPLIANCE IT
  4. 4. ©  2015  Moves  the  Needle  LLC    All  rights  reserved LEAN STARTUP PRINCIPLES 4
  5. 5. ©  2015  Moves  the  Needle  LLC    All  rights  reserved LEAN STARTUP IN PRACTICE 5
  6. 6. ©  2015  Moves  the  Needle  LLC    All  rights  reserved WALK BACK WALL STREET { Number 1 } 6
  7. 7. ©  2015  Moves  the  Needle  LLC    All  rights  reserved The idea that one must maximize returns to shareholders Makes. No. Sense.
  8. 8. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CALL TO ACTION Reset expectations on returns. 8
  9. 9. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CREATE A CULTURE OF SAFETY { Number 2 } 9
  10. 10. ©  2015  Moves  the  Needle  LLC    All  rights  reserved COMPLACENCY INNOVATION APATHY FEAR Urge Bold Behavior ProvideSecurity BOLD BEHAVIOR W/O SAFETY = FEAR 10
  11. 11. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CALL TO ACTION Don’t measure me, teach me how to get an “A” — Gary Ridge, CEO, WD-40 11
  12. 12. ©  2015  Moves  the  Needle  LLC    All  rights  reserved REIGN IN THE LAWYERS { Number 3 } 12
  13. 13. ©  2015  Moves  the  Needle  LLC    All  rights  reserved Patents are a vanity metric. # OF PATENTS REVENUE FROM
 INNOVATION
  14. 14. ©  2015  Moves  the  Needle  LLC    All  rights  reserved FOOD FOR THOUGHT Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology. 14
  15. 15. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CALL TO ACTION Move the innovation needle to marketization. 15
  16. 16. ©  2015  Moves  the  Needle  LLC    All  rights  reserved MENTOR NOT MANAGE { Number 4 } 16
  17. 17. ©  2015  Moves  the  Needle  LLC    All  rights  reserved MENTOR VS MANAGE Unknown Known Bold Incremental Mentor Optimize Learning Manage Optimize Execution
  18. 18. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CALL TO ACTION Mentoring creates the environment for insight 18
  19. 19. ©  2015  Moves  the  Needle  LLC    All  rights  reserved FOR THE MANY, NOT THE FEW { Number 5 } 19
  20. 20. ©  2015  Moves  the  Needle  LLC    All  rights  reserved 20 An organization's ability to learn, and translate insight into action rapidly, is the ultimate competitive advantage.
  21. 21. ©  2015  Moves  the  Needle  LLC    All  rights  reserved CALL TO ACTION Not everyone will be an innovator, but innovation can come from anywhere. 21
  22. 22. ©  2015  Moves  the  Needle  LLC    All  rights  reserved LEAN HERO’S JOURNEY Read Eric’s Book Fail to Rally Support Small Win Business Revolts Big Success Cultural Change
  23. 23. ©  2015  Moves  the  Needle  LLC    All  rights  reserved Thank you! @BrantCooper brant@movestheneedle.com 23

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