Social Recruiting Strategy with Steve Boese and Susan Strayer
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Social Recruiting Strategy with Steve Boese and Susan Strayer
- 2. Our Sponsors
- 3. Our Partners
- 4. Building a Social Recruiting Strategy choose the right plays for your team Steve Boese | Susan Strayer Oracle Fusion HCM brand. talent. careers. www.oracle.com/hcm www.exaqueo.com @SteveBoese @SusanStrayer
- 5. On the Agenda 1 Defining Objectives 2 The Two-Part Solution 3 Looking Inward 4 Solve With Strategy 5 Solve With Technology 6 Bringing It Together
- 6. Defining Objectives Everyone‘s playing to win... ...but your objectives may differ
- 7. The Two Part Solution Strategy is the defense: you can‘t win without it Need a foundation Pay attention to competitors Technology is the offense: when it works--scores points Multiple plays you can make Can rely on one star or many New wrinkles can help score points Can ‗steal‘ and adapt from competition
- 8. Looking Inward Solve with strategy & technology. Need offense and defense on the field at the same time.
- 9. Defense: Solve With Strategy Why strategy is a part of the solution • Current state Business • Business strategy • Brand pillars/values Master Brand • Core customer Employer • Employees Brand • Employment experience
- 10. Solve With Strategy Mistakes 3) 4) 1) No 2) Push Working Resource Strategy strategy in a silo blinders 1) ―Social Media looks cool—let‘s try it and see what happens.‖ 2) ―Let‘s push all our jobs and content out with social media.‖ 3) ―Our recruiting team is equipped to do it on our own.‖ 4) ―Social media is basically free so we can start doing it whenever.‖
- 11. Solve With Strategy Right steps to take Legal, Brand? Hiring? marketing, All markets & technology, HR disciplines? Leadership PARTNERSHIP GOAL S STRATEGY RESOURCES ENGAGEMENT Content, Dollars, time, messaging, risk people, platforms management
- 12. Solve With Strategy Strategy models: the Three ―Es‖ examples Extend current process steps into Job EXTEND social media channels boards Complement current process steps Career ENGAGE with social media sites Encircle your audience & do ENCIRCLE it all through social media channels Models © Exaqueo 2011
- 13. Solve With Strategy Evaluation and making choices • Followers Volume • Likes • Sentiment Engagement • Connectivity • Value per dollar Resources • Value per hour
- 14. Offense: Solve With Technology Engage- Measure- Reach Scale Resonance ment ment Impacts of Technology Solutions for Social Recruiting
- 15. Solve With Technology Common Mistakes Not Aligned Not Tools First Connected Inconsistent Tools Do No Tools Matter ―Tools aren‘t everything, but just try to build a house without any.‖
- 16. Solve With Technology Right steps to take What can we support? HR, What tools do Recruiting, IT, we own? marketing, etc. ASSESS CAPACITY TECHNOLOGY OBJECTIVES DEVELOP What is the Tech strategy – connection tools, integration, between strategy deployment, and technology? support
- 17. Solve With Technology Tool Capability Problem Culture Stakeholders Statement Landscape
- 18. Solve With Technology Right steps to take Assess Tools Review and Evaluate Refine Partners Launch and Design Measure Solutions
- 19. Bringing it Together Be honest about what you Use strategy as your can achieve at this time—no defense—you can‘t play to one starts out a champion. win without it Use technology Huddle your team around as your offense--use it to the goal—everyone has to make the right plays and the want it. This is not a solo big plays. sport.
- 20. Building a Social Recruiting Strategy choose the right plays for your team QUESTIONS ? Oracle Fusion HCM brand. talent. careers. www.oracle.com/hcm www.exaqueo.com @SteveBoese @SusanStrayer
Editor's Notes
- Steve kickoff and introPass to Susan to intro, pass back to Steve for next slide
- Assess available tools – Tools assessment comes down to a realistic evaluation of capability vs. requirement, overlaid with org’s ability to embrace change. Look for similar enough success stories. Look for advice and assistance from all parties.2. Evaluate partners – Can or will you need to engage outside or internal partners? What do they bring to the table? Can you implement and maintain the solutions going forward without them?3. Design solution(s) – Build the future state vision, don’t forget to include change management, training, communications, and measurement as part of your plans. Get buy-in before build.4. Launch – Monitor – Measure – Refine – Don’t get into ‘analysis paralysis’. Social solutions are designed to be malleable. Think of the project as a constant iterative cycle.5. Conduct after action reviews and apply lessons learned – Do some periodic check-ins. 30, 60, 90 days. Whatever makes sense. Ask constituents their opinion.