My presentation at pubcon 2011 on Gowalla and the

1. Gowalla &
the geolocation revolution
Brian Breslin
Tuesday, November 8, 11

2. What is gowalla?
Tuesday, November 8, 11

3. First, what was gowalla?
• Early player in location check-in
game
• Millions of users
• Users collected badges and
trinkets for exploring
• iPhone application
Tuesday, November 8, 11

4. So what is gowalla?
Tuesday, November 8, 11

5. The pivot
• Its about stories
• What you’ve done, what you’re
going to do
• Documenting your adventures.
Tuesday, November 8, 11

6. Gowalla today
• A destination guide
• City exploration
• No more checkins for sake of checkins
• No more pins
• No more millions of users
Tuesday, November 8, 11

7. What does gowalla
mean to you?
• Wait and see...
• Potential for steering people in your business
direction. Hmmm....
• Millions of potentially reactivated users
Tuesday, November 8, 11

8. Where is gowalla
going?
purely my speculations
Tuesday, November 8, 11

9. Gowalla’s Future?
• Sell to Amex, Visa, or other payment player
looking to leapfrog into mobile
• Sell to groupon or livingsocial or another deal
provider looking for mobile footprint
• Deadpool
Tuesday, November 8, 11

10. Where the opportunities
are in geo location
Tuesday, November 8, 11

11. • Lead generation for physical businesses
• Transaction facilitation
• Rewards and loyalty programs
• Deal distribution
• Extension from website to real world
Tuesday, November 8, 11

12. • Online customer development for physical
locations
• Tracking sales funnel from ppc to checkout
• Taking slice of transactions
Tuesday, November 8, 11

13. Brian Breslin
@brianbreslin http://infinimedia.com
http://brianbreslin.com
Tuesday, November 8, 11