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What are the elements of an effective SMB lead generation program? What are SMB content contact preferences, what lead generation formats and topics do they prefer, where do they look for lead gen content, what contact information are they willing to share, what attributes make it most effective, what devices do they view content on, what is its impact, and who is doing it well?
To answer these questions, we recently surveyed over 300 U.S. SMB principals. The results are instructive; there are some great learnings on how content can drive leads.
In the full report you'll get valuable insights to put to work right away in your SMB lead generation content marketing plans.