The Reading Focus Card (Patent 7,565,759) is a solution for struggling readers of all ages. The Reading Focus Card helps challenged readers focus and read better because it blocks out more surrounding text than any other tool available!

1. The READING FOCUS CARD
U.S. Patent 7,565,759
A solution for struggling readers of all ages
Copyright 2012--Brennan Innovators, LLC

2. The READING FOCUS CARD
U.S. Patent 7,565,759
An inexpensive, customizable tool for
challenged readers

3. Do you know a struggling reader?
What can help her experience
MORE focus & reading SUCCESS?

4. The RIGHT tools can make all
the difference!
The READING FOCUS CARDS
can help.

5. Purpose of the READING FOCUS CARDS
The Reading Focus Cards can help many readers
challenged with attention & focusing issues.
Other readers can also benefit from their use.

6. Who can benefit?
The Reading Focus Cards can help with reading
issues often associated with:
• AD/HD
• Dyslexia
• Autism spectrum disorders
• Low vision
• Stroke recovery & TBI issues
• New readers (ELL)

7. What can the READING FOCUS CARDS do?
The Reading Focus Cards…
1. Are like no other product on the market.
2. Can isolate 1 or 2 lines of text.
3. Block out more surrounding text than
any other tool available, and
4. Allow a reader to change a white page background
(to diminish or eliminate "visual stress")
ALL at the same time!

8. What Does It Really Feel Like to
Have AD/HD?

9. What Does It Feel Like to Have AD/HD?
Fourth of July Fireworks

10. What Does It Feel Like to Have AD/HD?
25 Bees

11. Advantages of the READING FOCUS CARDS
The Reading Focus Cards are:
• Inexpensive & non-invasive
• Customizable for each reader
• Portable & non-mechanical (no battery)
• Easy to use
• Good for sensory learners (visual/tactile)
• Excellent for different learning styles
• Supportive of differentiated instruction

12. More about the READING FOCUS CARDS
1. The Reading Focus Cards can help:
• Both children and adults (ages 5 to 95)
• All ability levels.
2. The Reading Focus Cards were invented by an
experienced teacher for her students.

13. Benefits & Outcomes
The Reading Focus Card helps improve a reader’s
• focus
• tracking
• concentration
• comprehension
• retention
• reading comfort

14. READING FOCUS CARD
Reading Notch
Reading Window
Made of soft, gripping face material for finger comfort
Binder Ring Hole

15. READING FOCUS CARD Sizes
Two Sizes to Fit All Your Reading Needs
Model #001---For regular-sized paperbacks & books
with 2 or more text columns per page
Model #002---For children’s, larger
books, documents, & worksheets with
longer text lines

16. The Importance of COLOR
COLOR can positively affect the reading
experience for some struggling readers.
WHY?

17. The Importance of COLOR
COLOR…
1. Opens more neuro-pathways connecting
both sides of (the) brain, stimulating the
visual senses AND
2. Aids in the retention of information
Source of information:
http://www.preferredlearningsolutions.com/products/lexichrome
of Preferred Learning Solutions, LLC (Lexichrome)

18. READING FOCUS CARD Filters
3 Reading Window Filter Colors
Clear/Non-Glare
Yellow
Dark Blue

19. READING FOCUS CARD Filters
The 3 different colored filters…
1. Are included with each Reading Focus Card.
2. Are recommended by a developmental
optometric group.
3. Help diminish “visual stress” from white page
backgrounds.
4. Promote greater customization of the tool.

20. READING FOCUS CARD
with Deep Blue Window Filter inserted

21. READING FOCUS CARD
with Clear/Non-glare Window Filter inserted

22. READING FOCUS CARD
with Yellow/Highlighting Window Filter inserted

23. The READING FOCUS CARD
with Yellow/Highlighting Window Filter over 2 lines of text
Now is the time for all good men and women to come to
the aid of their country. It is most important that all citizens

24. The READING FOCUS CARD
with Deep Blue Window Filter with 1 line of text
Now is the time for all good men and women to

25. Options for Use
Now is the time for all

26. Options for Use
Now is the time for all good men and women

27. Options for Use
Now is the time for all good men and

28. For Math Work
2 The READING FOCUS CARD
can also help with:
• column addition
• long division/multiplication
• other placeholder work
2 • algebraic equations
2
4 Note: Depending on math
7 method, one may or may not use a
6 window filter.
5
Answer: 26

29. READING FOCUS CARD (Model #001)

30. READING FOCUS CARD (Model #002)

31. Face Colors Available
“Face” Colors available:
Black Sunny Yellow
Aqua Orange
Med. Blue Red
Light Blue Chartreuse
Navy Blue Lime Green
Violet Kelly Green
Lavender White
Pale Pink Gray
Hot Pink Maroon
Turquoise Jade
Note: Every Reading Focus Card
comes with 3 colored filters
regardless of the “face” color(s)
chosen.

32. Reading Focus Cards
Studies of the reading tools were conducted in
2007 and 2011.
Reading Focus Cards
are research-based tools.

33. Informal Focus Study (2007)
In 2007, a preliminary focus study found that
the Reading Focus Cards:
1. (In a special needs classroom) Immediately helped
90% of children to focus and read better.
2. (In a general population sample---two 6th grade
classes with no known learning disabilities) Helped
10% of children to read with more success.

34. Formal Focus Study (2011)
WITH the Reading Focus Cards…
1. “Subjects increased their decoding skills by
more than one grade level.”
2. “All subjects experienced success in raising their
timed reading scores.”
3. “Students increased their reading fluency by 25
correct words per minute while reading
passages at their instructional level.”
-A. Godwin, 2011

35. Reading Focus Card News
The Reading Focus Cards have been selected by
Kumon-North America & Sylvan Learning
Centers for some of their students.

36. Reading Focus Card News
Many parents, teachers, schools
and other organizations
throughout the U.S. and Canada are using
the Reading Focus Cards with their struggling
readers.

37. Recent News
1. Reading Focus Cards work
with Kindles, Nooks, & other
e-readers (Model #001).
2. They can also be used with i-Pads
& other e-tablets (Model #002)
Note: A non-scratch film should be used to protect tech
devices’ screens with this application.

38. Most Recent News!
A digital application of the
Reading Focus Card is currently being
developed (Patent-Pending).

39. One last thing….
The Reading Focus Cards are
Made in the U.S.A.

41. ...and
KEEP YOUR FOCUS!

43. Thank you
Joan M. Brennan, Educator/Inventor
Brennan Innovators, LLC
Email: joan@focusandread.com
Product Website: www.FocusandRead.com
Blog: http://helpforstrugglingreaders.blogspot.com/
Phone: 314-892-3897