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Introduction to Working Smarter Through Social Media

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An overview of my work with organizations around social media integration in the workplace.

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Introduction to Working Smarter Through Social Media

  1. 1. Social Learning & Working Smarter Through Social Media<br />
  2. 2. Brent’s Consulting Role <br /> Through my company, Social Media Tools for Work and Learning, I help organizations identify, and improve their social media and social learning practices. <br />Through my seminars, I provide employees with the tools and understanding to implement an efficient social media strategy that helps your organization achieve:<br /> Improved performance and financial results;<br /> Stronger relationships inside and outside the organization; <br /> Increased innovation and collaboration;<br /> Dynamic community participation and commitment.<br />
  3. 3. Background – Social Media<br />
  4. 4. 3 Goals<br />1. Introduce the context and culture of social media as it is impacting organizations, staff, communities and service users and the potential for improving staff and organizational performance. <br />
  5. 5. Increases staff/organization awareness and understanding of how a social media program can directly contribute to Mission & direct client work (hands on demonstration and or participation will be included);<br />Work areas will include: ………..<br />
  6. 6. Working Smarter Through Social Media <br /><ul><li> Research/knowledge exchange;
  7. 7. Client work (online communications etc);
  8. 8. Client access to services;
  9. 9. Marketing/Membership/Funding;
  10. 10. Working Smarter (Learning) Culture;
  11. 11. Governance (policy, guidelines, training & support;
  12. 12. Web site performance
  13. 13. Staff peer work;
  14. 14. Team work & performance;
  15. 15. Staff performance;
  16. 16. Supervision;
  17. 17. Professional development;
  18. 18. Program collaboration;
  19. 19. Partner collaboration;
  20. 20. Relationships in and outside the organization;</li></li></ul><li>3. Assist CCSYR in developing a plan for further social media integration within the organization. <br />
  21. 21. Why Does this Matter& What’s In It For Me<br />
  22. 22. Social Media Groundswell <br />
  23. 23.
  24. 24.
  25. 25. Work is in a state of transformationThree Converging Workforce Trends:<br />Source: The New Social Learning – Bingham and Conner 2010<br />
  26. 26. New Challenges for Non Profits<br />
  27. 27. New Challenges<br />
  28. 28. Work Performance Challenges for Nonprofits(that social learning practices & media could address) <br />
  29. 29. Work Performance Challenges for Nonprofits(that social learning practices & media could address) <br />
  30. 30. Work Performance Challenges for Nonprofits(that social learning practices & media could address) <br />
  31. 31. Social Non Profit/Business<br />Working Smarter Culture<br />
  32. 32. Social Media + Social Learning<br />
  33. 33. Work has Changed<br />Convergence of Social Learning, Social Media and Working Smarter<br />A few illustrations – Sources<br />Harold Jarche - Internet Time Alliance<br />Marcia Conner – The New Social Learning: A Guide to Transforming Organizations Through Social Media<br />Beth Kanter – How Networked Non Profits are Using Social Media to Power Change<br />
  34. 34. Work has Changed<br />Kelsey Ruger<br />
  35. 35. Work has Changed<br />Kelsey Ruger<br />
  36. 36. Work has Changed<br />
  37. 37.
  38. 38. Informal Learning<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44. Social & Network Learning<br />
  45. 45. Examples From My Work<br />Social Learning & Working Smarter Through Social Media<br />
  46. 46. Collaborative Map <br />
  47. 47. Community of Practice<br />
  48. 48. Engaging Visitors - Social Causes<br />
  49. 49. Multi Agency Collaboration Wiki <br />
  50. 50. Sharing and Collaborating with Open Atrium <br />
  51. 51. The World’s Largest Suggestion Box <br />
  52. 52. Sharing and Collaborating with Google Docs <br />
  53. 53. Example - Twitter<br />
  54. 54. Evolution: How Social Learning Works with Social Media for Powerful Results<br />
  55. 55. Next Steps<br />
  56. 56. Next StepsPlan a Social Media Program to address staff & CCSYR performance goals. <br />Survey<br />Incubation Team<br />Framework for Continuous Development<br />
  57. 57. Brent MacKinnon<br />brent@socialmediatools.ca<br />http://socialmediatools.ca<br />905.751.6075<br />

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