SlideShare a Scribd company logo
1 of 67
Caring for journalism 
starts with 
journalism that cares 
Bart Brouwers 
WAN/IFRA 
14 October 2014
Pleased to meet you!
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
NEWS
NIEUWS
NIE404U NOWT FSOUND
But do we care?
Hey… 
I’m a journalist
The Old Business Model 
© PJ Cook
The Old Business Model 
© PJ Cook
Old Media Power #1
Old Media Power #1
Old Media Power #2
Old Media Power #2
Old Media Power #3
Old Media Power #3
Old Media Power #3
Old Media Power #3
Old Media Power #3
Old Media Power #3
Misconception 
It may be true that traditional media are having 
a tough time, but this doesn’t mean that 
journalism or media is suffering
“A Golden Age for Journalism” 
- The World is vastly better informed than ever before 
- More great journalism is being produced than ever before 
- Digital news organisations employ a new generation of 
talents 
- The proliferation of mobile enables 24/7 news consumption 
- A full range of new story telling methods 
- No time or space limits for any story 
- More media accuracy and “consensus knowledge” than 
ever before 
- Journalism is more open to non-professionals
Change in consumption 
From absorbing mass media 
to transparent interactivity
New Attitude 
& 
New Tooling
Attitude
Knowledge 
is outside... 
…skills are 
still inside
The Right 
Tooling To 
Tap & Interact
Examples of a changing media world
Memberships
Memberships
Contributoria
Contributoria
Scoopshot
Scoopshot 
SHOT
Guardian Witness
Tar Sands Project 
Tar Sands
Regional broadcasters
Manchester Evening News
Storyful
Storyful 
A story worth telling 
You don’t need to 
have a printing press 
Mark Little, ceo Storyful
(not everybody agrees… yet)
The Old Business Model 
At TMG…
The Old Business Model
The Old Business Model
TheC OOld-A BUuTsiHneOsRs SModel
The Old Business Model
Lots of opportunities… 
Caring for journalism 
starts with journalism 
that cares 
Bart Brouwers 
@brewbart 
Telegraaf Media Groep 
Slideshare.net/brewbart

More Related Content

Viewers also liked

Viewers also liked (10)

E52 expat top 10 2016
E52 expat top 10 2016E52 expat top 10 2016
E52 expat top 10 2016
 
Pitchen voor beginners
Pitchen voor beginnersPitchen voor beginners
Pitchen voor beginners
 
The hyperlocal attitude
The hyperlocal attitudeThe hyperlocal attitude
The hyperlocal attitude
 
Community voorbeelden dichtbij
Community voorbeelden dichtbijCommunity voorbeelden dichtbij
Community voorbeelden dichtbij
 
Going Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden RulesGoing Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden Rules
 
33 verdienmodellen in de journalistiek
33 verdienmodellen in de journalistiek33 verdienmodellen in de journalistiek
33 verdienmodellen in de journalistiek
 
Hilversum meeschrijvers
Hilversum meeschrijversHilversum meeschrijvers
Hilversum meeschrijvers
 
Local is Hot, Online is Hotter, Local Online is Hottest
Local is Hot, Online is Hotter, Local Online is HottestLocal is Hot, Online is Hotter, Local Online is Hottest
Local is Hot, Online is Hotter, Local Online is Hottest
 
Iedereen journalist... of iedereen uitgever?
Iedereen journalist... of iedereen uitgever?Iedereen journalist... of iedereen uitgever?
Iedereen journalist... of iedereen uitgever?
 
Politiek & Journalistiek met 17 miljoen mediamachten
Politiek & Journalistiek met 17 miljoen mediamachtenPolitiek & Journalistiek met 17 miljoen mediamachten
Politiek & Journalistiek met 17 miljoen mediamachten
 

Similar to Caring For Journalism requires Journalism that Cares - Wan ifra 14 okt 2014

Journalism Careers Brouchure
Journalism Careers BrouchureJournalism Careers Brouchure
Journalism Careers Brouchure
sssfcmedia
 
Inma0 Opa The Future Of Newspapers2009
Inma0 Opa The Future Of Newspapers2009Inma0 Opa The Future Of Newspapers2009
Inma0 Opa The Future Of Newspapers2009
Juan Senor
 
Discover the Latest News: Stay Informed, Stay Ahead
Discover the Latest News: Stay Informed, Stay AheadDiscover the Latest News: Stay Informed, Stay Ahead
Discover the Latest News: Stay Informed, Stay Ahead
ALiHamza431070
 
Strategy social media and journalism
Strategy social media and journalismStrategy social media and journalism
Strategy social media and journalism
Davy Sims
 

Similar to Caring For Journalism requires Journalism that Cares - Wan ifra 14 okt 2014 (20)

Print Media Today - Breda, NHTV 05102014
Print Media Today - Breda, NHTV 05102014Print Media Today - Breda, NHTV 05102014
Print Media Today - Breda, NHTV 05102014
 
World Content Market Etma
World Content Market EtmaWorld Content Market Etma
World Content Market Etma
 
Journalism Careers Brouchure
Journalism Careers BrouchureJournalism Careers Brouchure
Journalism Careers Brouchure
 
The (R)evolution of Storytelling
The (R)evolution of StorytellingThe (R)evolution of Storytelling
The (R)evolution of Storytelling
 
Inma0 Opa The Future Of Newspapers2009
Inma0 Opa The Future Of Newspapers2009Inma0 Opa The Future Of Newspapers2009
Inma0 Opa The Future Of Newspapers2009
 
CBSE Civics Chapter 6
CBSE Civics Chapter 6CBSE Civics Chapter 6
CBSE Civics Chapter 6
 
Communication enhancing globally with world class printing press
Communication enhancing globally with world class printing pressCommunication enhancing globally with world class printing press
Communication enhancing globally with world class printing press
 
Hype 2011 connection
Hype 2011 connectionHype 2011 connection
Hype 2011 connection
 
Media & Digital Revolution (Benoit Thieulin, La Netscouade)
Media & Digital Revolution (Benoit Thieulin, La Netscouade)Media & Digital Revolution (Benoit Thieulin, La Netscouade)
Media & Digital Revolution (Benoit Thieulin, La Netscouade)
 
Discover the Latest News: Stay Informed, Stay Ahead
Discover the Latest News: Stay Informed, Stay AheadDiscover the Latest News: Stay Informed, Stay Ahead
Discover the Latest News: Stay Informed, Stay Ahead
 
Intro to Broadcast Journalism.pptx
Intro to Broadcast Journalism.pptxIntro to Broadcast Journalism.pptx
Intro to Broadcast Journalism.pptx
 
Business News.pdf
Business News.pdfBusiness News.pdf
Business News.pdf
 
10 Power-Packed Insights: The Impact of TV and Mass Media on Modern Society |...
10 Power-Packed Insights: The Impact of TV and Mass Media on Modern Society |...10 Power-Packed Insights: The Impact of TV and Mass Media on Modern Society |...
10 Power-Packed Insights: The Impact of TV and Mass Media on Modern Society |...
 
9 .journalism
9 .journalism9 .journalism
9 .journalism
 
Strategy social media and journalism
Strategy social media and journalismStrategy social media and journalism
Strategy social media and journalism
 
21st Century Journalism (Ver. 24. April)
21st Century Journalism (Ver. 24. April)21st Century Journalism (Ver. 24. April)
21st Century Journalism (Ver. 24. April)
 
21st Century Journalism (Ver. 10. May)
21st Century Journalism (Ver. 10. May)21st Century Journalism (Ver. 10. May)
21st Century Journalism (Ver. 10. May)
 
Competetive Differentiation - The past, present and future of newspapers
Competetive Differentiation - The past, present and future of newspapersCompetetive Differentiation - The past, present and future of newspapers
Competetive Differentiation - The past, present and future of newspapers
 
Runnymede workshop 4: PR
Runnymede workshop 4: PRRunnymede workshop 4: PR
Runnymede workshop 4: PR
 
21st Century Journalism (Ver. 27. April)
21st Century Journalism (Ver. 27. April)21st Century Journalism (Ver. 27. April)
21st Century Journalism (Ver. 27. April)
 

More from Bart Brouwers

Journalism needs to be there for the thirsty
Journalism needs to be there for the thirstyJournalism needs to be there for the thirsty
Journalism needs to be there for the thirsty
Bart Brouwers
 

More from Bart Brouwers (18)

Innovation Origins - IO expat top 10 2018
Innovation Origins - IO expat top 10 2018Innovation Origins - IO expat top 10 2018
Innovation Origins - IO expat top 10 2018
 
Nlpo presentatie 13 september 2017
Nlpo presentatie 13 september 2017Nlpo presentatie 13 september 2017
Nlpo presentatie 13 september 2017
 
Audience driven media
Audience driven mediaAudience driven media
Audience driven media
 
E52 expat top 10 2017
E52 expat top 10 2017E52 expat top 10 2017
E52 expat top 10 2017
 
Nepnieuws: Fake News is Here To Stay
Nepnieuws: Fake News is Here To StayNepnieuws: Fake News is Here To Stay
Nepnieuws: Fake News is Here To Stay
 
PR vs trusted stories in innovative ecosystem
PR vs trusted stories in innovative ecosystemPR vs trusted stories in innovative ecosystem
PR vs trusted stories in innovative ecosystem
 
Journalism needs to be there for the thirsty
Journalism needs to be there for the thirstyJournalism needs to be there for the thirsty
Journalism needs to be there for the thirsty
 
Kansen voor Limburg
Kansen voor LimburgKansen voor Limburg
Kansen voor Limburg
 
Innovatie bij Traditionele Media
Innovatie bij Traditionele MediaInnovatie bij Traditionele Media
Innovatie bij Traditionele Media
 
Native tmg
Native tmgNative tmg
Native tmg
 
Mgl hogeschool zuyd 13032014
Mgl hogeschool zuyd 13032014Mgl hogeschool zuyd 13032014
Mgl hogeschool zuyd 13032014
 
Social Media & Journalistiek, een experimentje
Social Media & Journalistiek, een experimentjeSocial Media & Journalistiek, een experimentje
Social Media & Journalistiek, een experimentje
 
The Crossroads of dichtbij.nl
The Crossroads of dichtbij.nlThe Crossroads of dichtbij.nl
The Crossroads of dichtbij.nl
 
Being the best journalist is not good enough
Being the best journalist is not good enoughBeing the best journalist is not good enough
Being the best journalist is not good enough
 
Social Media als cadeau voor de Journalistiek #SMC0495
Social Media als cadeau voor de Journalistiek #SMC0495Social Media als cadeau voor de Journalistiek #SMC0495
Social Media als cadeau voor de Journalistiek #SMC0495
 
Redactie 2013 gro
Redactie 2013 groRedactie 2013 gro
Redactie 2013 gro
 
The Challenge: Reinventing Journalism 03012013
The Challenge: Reinventing Journalism 03012013The Challenge: Reinventing Journalism 03012013
The Challenge: Reinventing Journalism 03012013
 
Sneeuw dichtbij december 7, 2012
Sneeuw dichtbij december 7, 2012Sneeuw dichtbij december 7, 2012
Sneeuw dichtbij december 7, 2012
 

Recently uploaded

₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
Diya Sharma
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
hyt3577
 

Recently uploaded (20)

₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
 
05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf
 
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's DevelopmentNara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
 
04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf
 
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
 
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
 
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
1971 war india pakistan bangladesh liberation.ppt
1971 war india pakistan bangladesh liberation.ppt1971 war india pakistan bangladesh liberation.ppt
1971 war india pakistan bangladesh liberation.ppt
 
Group_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the tradeGroup_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the trade
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 48 (Gurgaon)
 
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
 
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
 
Julius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the TableJulius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the Table
 
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreieGujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
 
Kishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdfKishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdf
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Palam Vihar (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Palam Vihar (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Palam Vihar (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Palam Vihar (Gurgaon)
 

Caring For Journalism requires Journalism that Cares - Wan ifra 14 okt 2014