the importance of trusted storytelling for business in an innovative ecosystem. Mind you: This is a concept, it needs te get better.

1. trust replaces PR
bart brouwers, @brewbart, January 3, 2016
the importance of
trusted storytelling
in an innovative ecosystem

2. trust replaces PR
This is a concept.
bart brouwers, @brewbart, January 3, 2016

3. trust replaces PR
This is a concept.
Don’t worry. It will get better.
bart brouwers, @brewbart, January 3, 2016

4. trust replaces PR
trusted stories make
innovative business
bart brouwers, @brewbart, January 3, 2016

5. innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

6. innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

7. interested
audiences
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

8. interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

9. interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
?
?
bart brouwers, @brewbart, January 3, 2016

10. interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

11. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016

12. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
bart brouwers, @brewbart, January 3, 2016

13. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
bart brouwers, @brewbart, January 3, 2016

14. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
???
bart brouwers, @brewbart, January 3, 2016

15. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
journalism?
bart brouwers, @brewbart, January 3, 2016

16. valuable
stories interested
audiences
Funders, investors, clients
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
story
telling
bart brouwers, @brewbart, January 3, 2016

17. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
bart brouwers, @brewbart, January 3, 2016

18. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
bart brouwers, @brewbart, January 3, 2016

19. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
portfolio
bart brouwers, @brewbart, January 3, 2016

20. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
portfolio
bart brouwers, @brewbart, January 3, 2016

21. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

22. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

23. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

24. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

25. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

26. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
bart brouwers, @brewbart, January 3, 2016

27. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
business
bart brouwers, @brewbart, January 3, 2016

28. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
business
government
knowledge
institutes
corporates
bart brouwers, @brewbart, January 3, 2016

29. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
business
government
knowledge
institutes
corporates
bart brouwers, @brewbart, January 3, 2016

30. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
business
government
knowledge
institutes
corporates
bart brouwers, @brewbart, January 3, 2016

31. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
business
government
knowledge
institutes
corporates
bart brouwers, @brewbart, January 3, 2016

32. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
government
knowledge
institutes
corporates
business
bart brouwers, @brewbart, January 3, 2016

33. valuable
stories interested
audiences
Funders, investors, clients
basic trusted
source
innovative
companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR
(non trusted
source)
trust
highly trusted
sources
portfolio
government
knowledge
institutes
corporates
business
bart brouwers, @brewbart, January 3, 2016

34. trusted stories make
innovative business
bart brouwers, @brewbart, January 3, 2016