These slides compiled from a series of classes/workshops taught during a recent trip to the United Church in Canada.

1. The Definitive-Ish
Social Media Workshop
Chaplains
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow

2. #BRCAUS13 | @BREYESCHOW
Social Media Revolution 2013
SMR ON YOUTUBE

3. #BRCAUS13 | @BREYESCHOW
Symbol of
Unknown
Originhttp://bit.ly/NjFLEi

4. #BRCAUS13 | @BREYESCHOW
Road Map of the Day
Introductions
Culture Shifts
Assumptions
Pitfalls
Possibilities
Postures
Questions I
BREAK
Smarty Pants Terms
Platforms
10 for Consideration
Questions II
Photo by allisonhare

5. #BRCAUS13 | @BREYESCHOW
name
context: ministry, position, location,
passions, work, interests, etc.
current use of social media: gadgets,
networks, not at all, etc.
one question or issue you hope is
addressed during our time today
one thing about you that folks in the
room might not know: adventure,
hobby, characteristic, etc.
Who are you?

6. #BRCAUS13 | @BREYESCHOW
Who is Bruce?

7. #BRCAUS13 | @BREYESCHOW
Disclaimers
FOCUS: Knowing the whys of SM is
more important than mastering a #.
KIM: SM will not save the church.
BUTT IN: Lots of info and I go fast.
EXPERT: My lens as a pastor, the place
where praxis and theory converge
STIPULATIONS: I use generalities to
save time, but push back
TWITTER: @breyeschow #BRCAUS13
TRANSLATION: From US to AUS.
SLIDES: slideshare.net/breyeschow

8. #BRCAUS13 | @BREYESCHOW
Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?
Abraham gave the best of what
he had . . . Sarah laughed . . .
God is NOT done with us and is
continually asking us to birth new,
irrational and unexpected things.
What are we being asked to birth,
to give and to know?Gladys Burrill, 92
2011 Honolulu Marathon
Photo: AP

9. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Authority and “t”ruth:
from a single source of authority to
an open source of discernment.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
SOCIAL MEDIA SO WHAT?
Social media opens up decision
making and equalizes authority
Photo by carbonnyc

10. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Mobility and Commitment
from a life-long commitment to
“place” to an expectation of
transience and change.
eg . . . we change how we perceive
a person’s commitment in terms of
longevity.
SOCIAL MEDIA SO WHAT?
Social Media systematizes the
speed and rhythms of life
Photo by carbonnyc

11. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Spirituality and Public Engagement
from a silent understanding of
separating church and state to an
increased move to a public
expression of faith and politics.
eg . . . we acknowledge political
realities while encouraging
personal discernment.
SOCIAL MEDIA SO WHAT?
Social Media allows for deeper
and wider interaction in the world Photo by wy_jackrabbit

12. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Structure and Adaptability:
from a mindset of methodology and
“steps” to a of spirit of approach and
adaptability.
eg . . . Changes how we structure
our communal lives: congregation
and councils.
SOCIAL MEDIA SO WHAT?
Social Media supports and
encourages structural flexibility
Photo by 31878512@N06

13. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Influence and Social Capital:
from a monolithic presence and
mindset to a niche reality and
opportunity for growth.
eg . . . denominational evangelism
strategies will change.
SOCIAL MEDIA SO WHAT?
Social Media creates broad niche
spaces of community.
Photo by glamhag

14. #BRCAUS13 | @BREYESCHOW
Long Tail Effect

15. #BRCAUS13 | @BREYESCHOW
21C Culture Shifts
Technology and Community:
from geographic clustering and
isolation to broad global community.
eg . . . our understanding and
experience of community, privacy
and social interaction is broadened.
SOCIAL MEDIA SO WHAT?
Social Media crosses geographic
and communal boundaries.
Photo by splityarn

16. #BRCAUS13 | @BREYESCHOW
SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and the role of leadership;
Social Media will not save [insert org]!

17. #BRCAUS13 | @BREYESCHOW
Social Media Pitfalls
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as over-and-above F2F
SM as an entry to bullying
and unwanted contact Photo by amagill

18. #BRCAUS13 | @BREYESCHOW
Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond its bubble
SM liberates faithful expression
of creativity and creation
SM provides communal
accountability
Photo by Kalexanderson

19. #BRCAUS13 | @BREYESCHOW
Social Media Explained
SOCIAL MEDIA BY SAY IT VISUALLY

20. #BRCAUS13 | @BREYESCHOW
Social Media Postures
be you: appropriate, honest,
consistent just as you would IRL;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without ever interacting.
be humble: don’t overestimate
your influence and avoid delusions
of grandeur.
be bold: don’t underestimate your
influence to begin and sustain
meaningful movements.
PHOTO BY JACKHEART

21. #BRCAUS13 | @BREYESCHOW
Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode

22. #BRCAUS13 | @BREYESCHOW
Social Media Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr,
Networks: twitter, facebook, linkedin, Google+,nextdoor
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, flickr, smugmug, picasa, snapchat
Video: vimeo, youtube, huddle, vine
Convos: skype, hangout, group.me, oovoo, gotomeeting
Productivity: dropbox, slideshare, doodle, wufoo
Reviews: yelp, amazon, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
Curating: pinterest, scoop.it, buffer

23. #BRCAUS13 | @BREYESCHOW
CLICK
www.facebook.com
www.facebook.com/breyeschowpage
USES
Forms LISTS to “like” happenings of ministry participants.
Use GROUPS to have community based discussions.
Use PAGES to facilitate connections and move info outward.
QUESTIONS and SUGGESTIONS
Facebook

24. #BRCAUS13 | @BREYESCHOW
CLICK
www.doodle.com
USES
Set dates
Take simple polls
Relieve stress
QUESTIONS and SUGGESTIONS
Doodle

25. #BRCAUS13 | @BREYESCHOW
CLICK
www.yelp.com
http://reyes-chow.yelp.com/
USES
Have folks review your church and ministry.
Connect with others in the community.
Be where people are searching for life services.
QUESTIONS and SUGGESTIONS
Yelp

26. #BRCAUS13 | @BREYESCHOW
Yelp

27. #BRCAUS13 | @BREYESCHOW
CLICK
www.pinterest.com
http://pinterest.com/breyeschow/
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to share
with the community.
QUESTIONS and SUGGESTIONS
Pinterest

28. #BRCAUS13 | @BREYESCHOW
CLICK
www.skype.com
USES
Bible Study or Prayer Groups
Intergenerational Connections
Worship Interviews
Mission Connections
QUESTIONS and SUGGESTIONS
Skpye

29. #BRCAUS13 | @BREYESCHOW
CLICK
www.bufferapp.com
USES
Effective posting patterns
Night owl and Early Birds
Curating content
QUESTIONS and SUGGESTIONS
Buffer.com

30. #BRCAUS13 | @BREYESCHOW
CLICK
www.goodreads.com/
www.goodreads.com/
breyeschow
USES
Book Groups
Suggested and review
New books - “Australia”
QUESTIONS and
SUGGESTIONS
Goodreads

31. #BRCAUS13 | @BREYESCHOW
CLICK
http://twitter.com
http://twitter.com/breyeschow
USES
Create lists to keep up w/members
Follow local orgs and businesses
Connect to things outside context
Use hashtags to connect
QUESTIONS and SUGGESTIONS
Twitter

32. #BRCAUS13 | @BREYESCHOW
CLICK
www.madmimi.com
USES
Link to newsletters
Track actual interaction
Save some money
QUESTIONS and SUGGESTIONS
Madmimi

33. #BRCAUS13 | @BREYESCHOW
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .
Questions - Part II
Photo by milos milosevic

34. #BRCAUS13 | @BREYESCHOW
Shift!: The Unfolding Internet by
Edward Burman (get used)
Bobos In Paradise and On Paradise
Drive by David Brooks
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse Rice
Click 2 Save by Elizabeth Drescher and
Keith Anderson
From the stacks
Photo by shutterhacks

35. #BRCAUS13 | @BREYESCHOW
Buffer: The Thread Vomit Cure
Letter to Pastors about the Dangers of Using Social Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles
Pastoral Transitions in a Social Media World
From the stacks Photo by philgyford

36. #BRCAUS13 | @BREYESCHOW
Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
reyes-chow.com
twitter/breyeschow
facebook/breyeschowpage
linkedin/breyeschow
instagram/breyeschow
pinterest/breyeschow
slideshare/breyeschow
THE DEFINITIVE-ISH GUIDE
FOR USING SOCIAL MEDIA
IN THE CHURCH
THANKS FOR COMING!