For years, credit unions have used e-mail to educate and keep in touch with current members, and the trend keeps growing. Learn how to revamp your communications and education strategy to build trust and ultimately stronger relationships with your members through an educational and focused e-mail campaign. Brian will cover: • Knowing what content works, and why • List building techniques • Importance of list segmentation, growth and hygiene • Tactics for increasing sales through member education • Trigger-based and life-cycle e-mailing • Increasing member referrals from your member education

1. E-Mail Strategies for Member Education MAC Virtual Seminar Feb. 26, 2009 Brian Bierbaum, Vice President of Interactive Services Shelly Peschel, E-mail Marketing Specialist

2. Agenda E-mail Strategies for Member Education Opportunities within the Credit Union Market Content That Attracts Readership List Segmentation Triggered E-mail Campaigns List-Building Tactics Ensuring List Hygiene Tips to Remember Q & A

5. Content Example: Readers “Devour” Recipes

6. Content Example: Readers Appreciate Free Content and Respond to Strong Calls to Action

7. Content Example: Mix Education with an Offer for Greater Response

8. Content Content + Relevance = Better Open Rates 56% say “irrelevant message from known sender IS spam” 51% say “relevant content from any source is NOT spam” - Q-Intelligence