Brian Giesen

Sydney, Australia, NSW Australia

Social Media + Employee Advocacy at Commonwealth Bank

I am a founding member of Ogilvy’s global social media marketing practice, Social@Ogilvy. In 2009, I moved to Ogilvy Australia to grow one of the first social media agencies in Australia - going from one person to an award-winning team of 15 people who delivered successful campaigns for some of Australia and the world’s most-recognised brands. After a rewarding 15 years at Ogilvy, I’ve gained in-house experience at Coca-Cola and eBay Australia heading up their social media teams. Currently I’m leading the charge within Commonwealth Bank to help build brand advocacy by enabling employees in social media. SPEAKING EVENTS & THOUGHT LEADERSHIP • AdTech Sydney, “The Big Idea” Panel • Web 3...