1.
Social Media Best Practices:
What Bloggers Should Know.

2.
Brianna Purvis
Account Director - Shoutlet
Linkedin.com/in/briannapurvis
Twitter.com/briannapurvis
Instagram.com/purvisbm16

3.
CONTENTS
Facebook
Twitter
Instagram
Pinterest
8 Things Every Blogger Should Know About
Working With Brands
Q+A
1
2
3
4
5
6

4.
START WITH WHO YOU KNOW
• Reaching out to your existing community
LEVERAGE YOUR EXISTING ASSETS
• Add Social Plug-ins
• Install the Facebook Comments plug-in
ENGAGE WITH OTHER GROUPS
• Partner with other organizations or groups to
create co-promotions and encourage viral sharing
DEVELOP YOUR POSTING PLAN
• Find your voice and foster a two-way dialogue
SHARE EXCLUSIVE CONTENT
• Host chat sessions
• Post “on-the-ground” pictures
• Targeted publishing

5.
USE FACEBOOK TO
• Build your blogs and sponsors audiences
• Share unique content & offers
• Foster relationships
• Say “Thank You”
• Celebrate your milestones
• Tell a brand story… take advantage of your cover
photo, milestones, apps, and timeline.
• Get feedback or ideas from your community
• Drive traffic to your blog or website
• Drive traffic to your sponsors blog or website
• Share links to breaking news, articles/media
• Create Facebook Events to highlight your events
• Run Facebook contests and promotions