Slides from Chris Anderson's (formally of WIRED) talk about his book Makers: The New Industrial Revolution. Taken from http://cba.mit.edu/events/11.08.FAB7/Anderson.ppt

1. The New Industrial Revolution

2. The History of 20 Years in 2 Sentences
The past decade was about finding
new social and innovation models on
the web
The next decade will be about applying
them to the real world

3. The First Industrial Revolution

4. The Second Industrial Revolution
Democratize the tools of Democratize the tools of
creation distribution

5. The Third Industrial Revolution
Democratize the tools of Democratize the tools of
creation distribution

14. Distributed Manufacturing
New
“Long Tail of Stuff” Industrial
Revolution
Open Innovation

Community

Open Source

Crowdfunding

Peer-production

Co-creation

17. ArduCopter

18. $10,000,000s Global Hawk
(10s)
Military
$1,000,000s (10s) Predator/Reaper
$100,000s (100s) ScanEagle
$10,000s (1,000s) Raven
$1,000s (10,000s) DIY Drones
Civilian
$10s (100,000s) RC built-in
$1s (1,000,000s) Chip

19. Software vs Hardware
Software Hardware
Format Text Text, CAD, CAM, jpg, pdf, etc
Version Control Git, SVN, Mercurial, etc Software ones (yuck), wikis
(yuck), Google Docs (yuck)
Metadata Language, Platform, License Manufacturing rules,
materials, physical properties,
authoring tools, parametric
data, etc
Skills Programming, Programming, Electronics
Documentation, Graphic Documentation, Graphic
Design (rarely) Design, Industrial Design, ,
Mechanics, Manufacturing,
Sourcing, Logistics, Supply
Chain Management, QA, etc

20. Business Model

“Give away the bits, sell the atoms”

Charge 2.6x BOM

Keep ahead of cloners by innovating faster,
supporting better

“90-1” Rule: 90% the performance of
commercial UAVs at 1% the price

Democratize the technology: low prices = high
volume = high innovation.

Internet model: engineers invented the Web
(http://), but we all filled it and figured out what it

21. Innovation model

Hardware: standard private company
development, with employees and small beta-
test group

Software: open source teams, with volunteers
and total public development. Incentives
include:
1) Making what you want, but default share
2) Being part of something awesome
3) Respect of others
4) Opportunity to work with rockstars
5) ….maybe employment/economic opportunities

22. The Hierarchy of Reward
Team leaders who
have shipped a
major project
Equity
Core Team leaders Trip to dev
meeting
Accepts role as a Dev team member
project leader
& free hardware
“Sustained Contribution Coffee mug & hardware
Award” by team leader discount
First accepted commit T-shirt

23. Far (China)
(pre mfg infrastructure) (volume efficiencies)
1 100 1,000 10,000
Units
(prototype) (flexible manufacturing)
Close (US)