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@briansolis,[object Object],TheBrianSolis,[object Object],BrianSolisTV,[object Object]
THE STATE OF B2B SOCIAL MEDIA,[object Object]
Dell B2B Huddle UK with Brian Solis
46% of B2B respondents said social media was perceived as irrelevant to their company,[object Object]
By not saying anything, we say everything,[object Object]
Dell B2B Huddle UK with Brian Solis
B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester,[object Object]
93% of business buyers believe all companies should have a social media presence- Source Marketo,[object Object]
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo,[object Object]
59% of B2B buyers engaged with peers who addressed their challenge,[object Object],48% followed industry conversationson the topic,[object Object],37% posted questions on social networking sites looking for suggestions,[object Object],- Source Genius,[object Object]
ALL I NEED,[object Object],TO SUCCEED,[object Object],IN SOCIAL MEDIA,[object Object],IS B2B EXAMPLES,[object Object]
THIS IS ABOUT…,[object Object],FINDING,[object Object],YOUR OWN,[object Object],ANSWERS,[object Object]
The value of Social Media is less about what we see above the monitoring report and more about what lies beneath,[object Object]
Dell B2B Huddle UK with Brian Solis
Social Feeds = Content Discovery,[object Object]
Dell B2B Huddle UK with Brian Solis
Dell B2B Huddle UK with Brian Solis
Discovery,[object Object],Listening,[object Object],Experience,[object Object],Evaluation,[object Object],Engagement,[object Object],Action,[object Object],Need,[object Object],Awareness,[object Object],Consideration,[object Object],Decision,[object Object],Satisfaction,[object Object],Recommendation,[object Object]
Dell B2B Huddle UK with Brian Solis
WHO OWNS,[object Object],SOCIAL MEDIA?,[object Object]
WHO OWNS,[object Object],THE CUSTOMER?,[object Object]
Dell B2B Huddle UK with Brian Solis
Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations,[object Object],- Source Buyersphereebook, Enquiro,[object Object]
Dell B2B Huddle UK with Brian Solis
Do you know who’s influencing your market?,[object Object]
Dell B2B Huddle UK with Brian Solis
Dell B2B Huddle UK with Brian Solis
WHAT’S THE ROI?,[object Object]
Referral,[object Object],Comment,[object Object],Shortcut,[object Object],Sale,[object Object],Retweet,[object Object],Lead,[object Object],Like,[object Object],Donation,[object Object],This is a “click” to action,[object Object]
Dell B2B Huddle UK with Brian Solis
change,[object Object],cause,[object Object],build,[object Object],inspire,[object Object],I want to   something…,[object Object],organize,[object Object],sell,[object Object],raise,[object Object],discover,[object Object]
THE,[object Object],FUTURE OF BUSINESS,[object Object],ISN’T CREATED,,[object Object],IT’S CO-CREATED,[object Object]
CREATE IT.,[object Object]
This is about designing experiences in real time and in the real world,[object Object]
This is your time to lead…,[object Object],not follow,[object Object]

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