@briansolis<br />TheBrianSolis<br />BrianSolisTV<br />

THE STATE OF B2B SOCIAL
MEDIA<br />

46% of B2B respondents said
social media was perceived as irrelevant to their company<br />

By not saying anything, we
say everything<br />

B2B social media marketing spending
will grow from $11 million in 2009 to $54 million in 2014- Source Forrester<br />

93% of business buyers believe
all companies should have a social media presence- Source Marketo<br />

85% of business buyers believe
companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo<br />

59% of B2B buyers engaged
with peers who addressed their challenge<br />48% followed industry conversationson the topic<br />37% posted questions on social networking sites looking for suggestions<br />- Source Genius<br />

ALL I NEED<br />TO SUCCEED<br
/>IN SOCIAL MEDIA<br />IS B2B EXAMPLES<br />

THIS IS ABOUT…<br />FINDING<br />YOUR
OWN<br />ANSWERS<br />

The value of Social Media
is less about what we see above the monitoring report and more about what lies beneath<br />

Social Feeds = Content Discovery<br
/>

Discovery<br />Listening<br />Experience<br />Evaluation<br />Engagement<br
/>Action<br />Need<br />Awareness<br />Consideration<br />Decision<br />Satisfaction<br />Recommendation<br />

WHO OWNS<br />SOCIAL MEDIA?<br />

WHO OWNS<br />THE CUSTOMER?<br />

Over 70% of purchases are
restricted to established vendors or are heavily dependent on Word of Mouth recommendations<br />- Source Buyersphereebook, Enquiro<br />

Do you know who’s influencing
your market?<br />

WHAT’S THE ROI?<br />

Referral<br />Comment<br />Shortcut<br />Sale<br />Retweet<br
/>Lead<br />Like<br />Donation<br />This is a “click” to action<br />

change<br />cause<br />build<br />inspire<br />I
want to something…<br />organize<br />sell<br />raise<br />discover<br />

THE<br />FUTURE OF BUSINESS<br />ISN’T
CREATED,<br />IT’S CO-CREATED<br />

CREATE IT.<br />

This is about designing experiences
in real time and in the real world<br />

This is your time to
lead…<br />not follow<br />