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The Connected Consumer and the New Decision-Making Cycle
With every day that passes, it seems that we’re
introduced to yet another mobile device or new social
network or must-have mobile app. Welcome to the
digital lifestyle. Your price of admission, though, isn’t
inexpensive. You’re connected, always on, and that’s
OK. As part of Generation C, you’re a connected
consumer, and one of the benefits of membership is
that you’re not only connected but also incredibly
informed and empowered.
Generation Cers are among the most important
customers to the future of business, and they will
challenge your entire approach to customer
engagement today. Unlike previous generations,
Generation C is not a group bound by age, but
instead by connectedness.
Gen C weaves an interesting web
Generation C
weaves an interesting web
Generation C and the
dynamic customer journey
Customers get buy with a
little help from their friends
C change in consumerism:
A new bi-directional approach
is needed
In summary:
The connected marketer 3
Gen Cers can be likened to digital exhibitionists:
everything they do, think and experience is shared
through multiple networks. Online connections and
shared experiences factor in to the decision-making
process. Gen Cers place value not on friends and
family but on strangers and authorities in their social
networks who share similar interests. They see the
world differently and share all experiences, whether
it’s in the real world or online through their social and
mobile networks.
Gen C is building an efficient human network where
information and experiences serve as the ties that
bind relationships. Therefore, it seems only fitting that
a human touch is applied in marketing.
Gen C is building an efficient human
network where information and
experiences serve as the ties that bind
relationships. Therefore, it seems only
fitting that a human touch is applied
in marketing.

Publié dans : Business

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