The Magic of Stories: How Storytelling Can Save Marketing

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Brian Solis author of Engage and X: The Experience When Business Meets Design has teamed up with LinkedIn and GapingVoid to create an exclusive new eBook, Once Upon a Digital Time. LinkedIn's Megan Golden talked to hi about how telling better stories can help future-proof marketing itself.

The Magic of Stories: How Storytelling Can Save Marketing

The Magic of Stories: How Storytelling Can Save Marketing

The Magic of Stories: How Storytelling Can Save Marketing

The Magic of Stories: How Storytelling Can Save Marketing

The Magic of Stories: How Storytelling Can Save Marketing

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In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior. During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible. At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.” Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.

Economic and Creative Disruption - Linda Yueh and Brian Solis

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Exhibitor cover story in March 2011 features Brian Solis on the socialization of business, a topic that's probably more important today. Social media is infiltrating our societal psyche with brute force. But what does that mean for the face-to-face marketing industry? According to author and digital sociologist Brian Solis, it means we are in the throes of a revolution that will ultimately, and irreversibly, change the exhibit and event marketing landscape. www.briansolis.com @briansolis

Power to the People: The Socialization of Business

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Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...

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Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX. The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution. DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own. Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud. Introducing the AWS Partner Transformation Program eBook For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.” The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation. The time is now to future-proof your business to future-proof your customer's business.

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Pour ce qui est du numéri- que, CREA, l’école de comm’, fait toujours fort. L’une de ses promos est pla- cée sous le parrainage de Bertrand Perez, le patron de Libra, l’association chargée de piloter la monnaie virtuel- le de Facebook (même si cel- le-ci est bien chahutée). Et mardi, ce sont quelques-uns des meilleurs spécialistes du numérique qui ont été ac- cueillis lors du 11e CREA Digital Day, une plateforme de réflexion passionnante, quoique pas exempte de quelques tics, où chacun semble singer Steve Jobs. Reste qu’il y avait des pointu- res, comme Brian Solis, gou- rou américain du numéri- que...

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Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be repeat, loyal customers. A few brands are actually meeting and exceeding this wait time expectation for in-store pickup. “Smartphones and apps like Uber, DoorDash, GrubHub and Postmates have rewired customer behaviors and expectations and changed the game for retailers, quick-service restaurants and grocery,” said leading digital analyst, CX expert and author Brian Solis, who led the report's development. “Brands must now rethink business and operational models to not only keep up with evolving customer demands but also grow new markets. Those that do win. Those that don’t will lose.” www.briansolis.com

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Can Quantum solve all of our Business problems one day? At the NASSCOM National Technology & Leadership Forum 2020, leading digital analyst and keynote speaker Brian Solis was asked to share his views on the state of Quantum Computing and his views on how enterprise organizations need to act today. To book Brian as a speaker, please visit briansolis.com/speaker. For more about Brian and to learn more about how to work with him, please visit briansolis.com -- Quantum computing is a candidate for a breakthrough in technology that can happen anytime in the next decade. Complex problem solving would be enabled once this technology matures and shows a significant potential in creating value across multiple industries one of them being healthcare drug discovery. The question that arises is what should companies do in order to prepare themselves for these radical upgrades in tech and how business partnerships will evolve over time to achieve leadership in this sector of technology?

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No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing. Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences. Hire Brian as a speaker: briansolis.com/speaking Work with Brian: briansolis.com/partner About Brian: briansolis.com

11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES

11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES

11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES

Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game. Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. His interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape. To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. Our interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.

Leading Trends in Retail Innovation by Brian Solis

Leading Trends in Retail Innovation by Brian Solis

Leading Trends in Retail Innovation by Brian Solis

For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation. After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages: Business as Usual Present and Active Formalized Strategic Converged Innovative and Adaptive Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking

The Six Stages of Digital Transformation by Brian Solis

The Six Stages of Digital Transformation by Brian Solis

The Six Stages of Digital Transformation by Brian Solis

A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience? Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways. Influence has never been more important. Every year, global communications marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand marketing may fall upon skeptical, distrusting or altogether inattentive audiences. By partnering with the right influencers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.

State of influence 2.0 by Brian Solis and Traackr

State of influence 2.0 by Brian Solis and Traackr

State of influence 2.0 by Brian Solis and Traackr

The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis. In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience. What's Inside: The modern guest experience blueprint Behind the scenes + exclusive executive interviews of top hospitality brands Challenges hospitality brands face + how to overcome them What separates traditional brands from modern brands Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX. The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?

Digital Transformation of the Guest Experience by Brian Solis

Digital Transformation of the Guest Experience by Brian Solis

Digital Transformation of the Guest Experience by Brian Solis

Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling. Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content. Download this new eBook to learn: How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity. The definition of true engagement and what to do with someone’s attention once you have it. Why every touch point matters and how to deliver value at every stage of the buyer’s journey. How to pull this all together into a winning content marketing strategy.

Attention is a Currency, We Earn It and We Spend It - Here's How to Engage It

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New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.

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When Brian Solis was principal analyst at Altimeter Group, he launched a highly regarded series that captured the global state of digital transformation. In 2019, Brian partnered with Prophet Asia's Leon Zhang and Benoit Garbe to zoom in on digital transformation in China. The team quickly realized that China is very different than the rest of the world. As a result, Brian created this document to highlight those differences and also provide recommendations in how to more effectively compete.

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Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails. In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization: 1) Orientation 2) People 3) Processes 4) Objectives 5) Structure 6) Insights & Intent 7) Technology 8) Execution For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality. Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/

Eight Success Factors of Digital Transformation by Brian Solis

Eight Success Factors of Digital Transformation by Brian Solis

Eight Success Factors of Digital Transformation by Brian Solis

"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation. Digital Transformation as an Enterprise-Wide Movement This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy. What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations. Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019

The State of Digital Transformation 2018 - 2019 by Brian Solis

The State of Digital Transformation 2018 - 2019 by Brian Solis

The State of Digital Transformation 2018 - 2019 by Brian Solis

Frictionless, integrated omnichannel is the baseline for next generation customer experiences. There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice. There’s also the journey customers hack to work for them or worse, other companies design a path that’s more familiar, intuitive and meaningful because. Yet, either one of those two experiences represent the fate of companies that choose to invest in one or the other. Leading digital analyst and futurist Brian Solis and Teleperformance share how to unite disparate efforts for an approach that's integrated, consistent and complementary.

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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personal branding kit for music business

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personal branding kit for music business

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