Measuring Success on Facebook, Twitter & LinkedIn

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Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

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Measuring Success on Facebook, Twitter & LinkedIn

  1. Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman
  2. @BrianHonigman Steps for Measurement on Any Social Channel
  3. @BrianHonigman Identify the Audience
  4. @BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
  5. @BrianHonigman Understand Your Goals
  6. @BrianHonigman Channel Specific Metrics
  7. @BrianHonigman Tools for Channel Measurement
  8. @BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
  9. @BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers
  10. Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6
  11. @BrianHonigman Facebook Content Types
  12. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  13. @BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic
  14. @BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
  15. @BrianHonigman Twitter's Audience
  16. @BrianHonigman Twitter Content Types
  17. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  18. @BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic
  19. @BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
  20. @BrianHonigman
  21. @BrianHonigman LinkedIn Content Types
  22. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  23. @BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics
  24. @BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers
  25. Questions!? @BrianHonigman

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