1.
Using Twitter to Drive
Success in 201 5
July 26th — Featuring Lolly Daskal, Madalyn Sklar and Gail Gardner
M HONIGMAN MEDIA
Q1: What benefits does Twitter have today for
Brian Honigman YOU versus using other channels?
@brianhonigman
A1: Twitter allows you to engage with
people outside of your normal friends
circle. #| nsiderChat
Lolly Daskal
@LollyDaskal
A1: Twitter drives more traffic than any
other source #| nsiderChat It makes it
easy to connect with hard to reach
P eo p I e. Gail Gardner
@GrowMap
A1: Twitter offers immediate feedback,
instant curation of convos, builds j‘
experiences vs. channels w/ time _
delays! #| nsiderChat Idem-
@Click| deon
Q2: What tips do you have for crafting tweets
worth engaging with that drive action?
Brian Honigman
@brianhonigman
A2: I think what so many people miss is
simply tagging people being talked
about in a tweet They get recognized
you get noticed #| nsiderChat Madalynsklar
@MadalynSklar
A2: Visuals, visuals, visuals. Include one
that's clean and easy on the eyes.
#insiderchat
Aubrey Lorraine
@thee| ephantf| y
A2: Share your expertise, what do you
know that others might benefit from.
TWEETTHAT. #| nsiderChat
Lolly Daskal
@LollyDaskal
Q3: How would you suggest using other forms of
media in your tweets like photo, G| Fs, video etc?
Brian Honigman
@brianhonig man
A3: Make sure #TwitterCards are A
enabled on your site/ blog to create
rich experiences automatically.
#insiderchat @AfjO‘, §'; ‘,f; [:f§
ACCOMPLICE
A3: Images that are twice as wide as
they are tall work best. Videos can
push traffic to YouTube channels
Gail Gardner
@GrowMap
A3: pictures are worth 1000 words,
which means a lot on a platform
limited to 140 characters. Use visuals
often. #| nsiderChat
Gelman
@joeandtell
Q4: What works on Twitter today that didn't
BM" Homgman before? Also, what no longer works on Twitter?
@brianhonigman
A4: What works for me is getting
noticed simply by tagging people. It's
had a huge impact on me. m___
#| hSlCleI'Cl’1at Madalyn Sklar
@Mada| ynSk| ar
A4: BALANCE Promoting self is good
but promote others is better.
#| nsiderChat
Lolly Daskal
@LollyDaskal
A4: what doesn't work - if it ever did -
was broadcasting 100%. Listening
used to work, and it still does. 3 V
#insiderchat Adanuun
@oadamjun
‘Q -.
Q5: How can a business audit their Twitter use &
Brian Honigman develop a unique approach moving forward?
@brianhonigman
A5: They can track the growth of their
following using TwitterCounter
#| nsiderChat
Gail Gardner
@G rowMap
A5: they can use advanced search to
create a targeted following
#insiderchat . /*i: ... i
Nisha Varghese
@Nisha36O
A5: I use two things: 1)Twitter
Analytics. They provide great info. 2) I
absolutely LOVE @spiderQube.
#| nsiderChat Madalyn sklar
@MadalynSklar
0.6: What are your favorite Twitter accounts to
follow focused on Twitter marketing & why?
Brian Honigman
@brianhonigman
A6: @buffer @perco| ate
@GuyKawasaki @socia| media2day
@SproutSocia| @jaybaer @LollyDaskal
@BrianHonigman #insiderchat Ja_c°bWarwi= k
@Jacobwarwick
A6: My favorites @PegFitzpatrick
@LollyDaskal @RebekahRadice
@Ma| |ieRydzik bc they always have I
great insight & resources #insiderchat Laure-"For-= ev
@LaurenHForney
I love following @doriec| ark #insiderchat
She teaches us how to STAND OUT
#authentical| y
Lolly Daskal
@LollyDaskal