Psy 322 UOP Tutorials,Psy 322 UOP Assignment,Psy 322 UOP Entire Class,Psy 322 UOP Full Class http://www.tutorialfirm.com

1. PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Individual Assignment Case Study Analysis
Read and analyze Cross-Cultural Consumer Behavior: An International
Perspective in Consumer Behavior.
Prepare a 15-slide powerpoint with notes case study analysis in which you
evaluate the consumer behavior and purchasing decisions illustrated in both case
studies.
1. Case One: Japan to Apple’s iPhone: “No Thanks!”
 Identify the lessons learned by Apple®
regarding the differences in consumer
behavior and purchasing decisions between the Japanese market and the
market outside of Japan.
 Evaluate how the differences in consumer behavior across these cultures may
affect the marketing mix strategy.
2. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
 Identify the lessons the Walt Disney Company®
learned about consumer
behavior and purchasing decisions at Hong Kong Disneyland®
.
Explain global issues that may influence consumer behavior.
Power Point Presentation with 15 slides and references
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PSY 322 Week 4 Individual Assignment Geodemographic Clustering
PSY 322 Week 4 Individual Assignment Geodemographic clustering

2. Select a product or service with which you are familiar.
Read carefully the section on Geodemographic Clustering in Chapter 10
of Consumer Behavior.
Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two
of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.
Identify the psychological, social and external factors that would influence each of
the groups’ decision-making process about whether or not to buy your product.
Create a marketing plan for each of your Social and Lifestyle groups based on
these influences on their buying behavior. This should be written as a memo, not
an academic paper.
It must be very specific. Use charts to illustrate your concepts when necessary; use
bullet points when appropriate; write in SHORT PARAGRAPHS.
Make it clear where you obtained your information, but not in the form of an
academic paper. We will talk more about how to do this in class. Include a
reference list at the end.
Besides your references to the explanations in your text about geo-demographic
clustering, you must have five references that are academic papers in peer-
reviewed journals or data from primary sources.
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PSY 322 Week 4 DQ 2
PSY 322 Week 4 DQ 2

3. Select two households featured in two television series. Classify each household
into a social class. What is each household’s lifestyle and consumption behavior?
Be very specific with details and examples. No generalities!
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PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 1
Find two deodorant ads targeted to different audiences. Analyze the aspects of
each. Explain how groups may interpret them. Is there a difference? If so, why?
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PSY 322 Week 3 Team Assignment Consumer Traits And Behaviors Paper
And Presentation Conceptual Map
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper
and Presentation Conceptual Map
Prepare a conceptual map of where your LT sees the Consumer Traits and
Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams.
Be creative!
Do Not just list all the consumer traits and behaviors that your textbook mentions.
Focus on one aspect and go into some depth on it. This conceptual map should be
the foundation of your final paper and presentation.
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4. PSY 322 Week 3 Individual Assignment Marketing Research And
Promotional Message
PSY 322 Week 3 Individual Assignment Marketing Research and
Promotional Message
Select a consumer group that you are interested in.
Using online sources, subdivide that group by two demographic and two
psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior
survivors) See VALS, Ch 3 in Consumer Behavior)
Give specific examples of how different marketing strategies would be required for
each of your subgroups (i.e. how you would market cell phones to urban rather
than rural teens and how you would market retirement plans to senior achievers vs
senior survivors. Be very specific.
Present this info in a 12-slide powerpoint with notes.
PowerPoint Presentation: With Notes and References.
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PSY 322 Week 3 DQ 2
PSY 322 Week 3 DQ 2
Take a look at the comparative chart on p. 14 in your Consumer Behavior text.
Chose one of the 14 comparisons. Make sure it is one that no one else has used yet.
(You’ll have to read their DQs to know which ones are taken).
Think of a product you are familar with.
Use details and specific examples to show what a marketing strategy would be

5. under the “traditional marketing concept” and what it would be under the “value-
and retention-focused marketing concept.”
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PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 1
What did Colonel Sanders of KFC do in the 1930s that most people hadn’t thought
important until the 1950s? Give the name of the strategy and details on what he
did.
Same question for Ray Kroc of McDonald’s in the 1950s.
Is there a company or a company leader today who appears to have the same kind
of foresight that those two did in their day?
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PSY 322 Week 2 Team Assignment Consumer Traits And Behaviors Paper
And Presentation References
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper
and Presentation References
Submit an annotated reference list, showing the works cited in the paper, which
must include at least eight peer-reviewed sources from the University Library.
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PSY 322 Week 2 DQ 2
PSY 322 Week 2 DQ 2

6. Take a look at the “Product repositioning” section starting on p. 170 of
your Consumer Behavior text. It details the change in wording and the slogans
used to change the public’s perception and acceptance of “second mortgages” by
calling them “home equity loans” and suggest that this had a role in the recent real
estate financial troubles.
Describe one other product or service that has undergone similar changes in what it
was called or how it was promoted and marketed to the specific segments of the
public.
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PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 1
An interesting question is how the market researchers determined the motivations
of the different people.
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PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
Write a 1,000 to 1,200 word MEMO – NOT an academic research paper –
detailing a marketing plan that uses psychographics to increase the customer base
of one of the following companies:
 A nonprofit organization that teaches Tai Chi for health and balance and
stress reduction

7.  A pet store that offers organic, healthy food and environmentally friendly
toys and beds
 A music store that wants to expand beyond guitars and drums to other
instruments and sheet music.
The memo must include the following:
 Two different strategies based on two different demographics, such as
differences in age, race, income or location
 Two different strategies based on two different psychographics, such as
differences in personalities, buying motives or beliefs.
You must be specific: For example, you could describe marketing strategies for
seniors vs. teenagers for the same product or for risk-takers vs. nurturers for
another product.
This must be formatted like a business memo. If you hand in an academic research
paper, I won’t grade it.
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PSY 322 Week 1 Individual Assignment Consumer Psychology And
Marketing Communications Article Analysis
PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing
Communications Article Analysis
Locate at least two peer-reviewed articles concerning consumer psychology, using
the University Library, the Internet, or other resources.
Prepare a 750- to 1,050-word paper in which you analyze your articles. Address
the following:

8. Define consumer psychology.
Describe the psychological concepts discussed and their importance in developing
a successful marketing communication message.
Utilize your articles to explain the relationship between consumer psychology and
marketing communications.
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PSY 322 Week 1 DQ 2
PSY 322 Week 1 DQ 2
Explain what researchers have found about the relationship between feelings
towards ads and feelings towards brand names. Again, use this section of your
textbook but explain it in your own words. No direct quotes. – 100 to 150 words.
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PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 1
Write the differences between thinking ads and feeling ads in your own words -
100 to 150 words required. No quotes from the text – paraphrase and put it in your
own words.
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9. PSY 322 Complete Course
PSY 322 Complete Course
PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 2
PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing
Communications Article Analysis
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and
Presentation References
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional
Message
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and
Presentation Conceptual Map

10. PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 2
PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and
Presentation
PSY 322 Week 5 Individual Assignment Case Study Analysis
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