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Separating the good potential links from the bad

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Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it’s no small wonder why!

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Separating the good potential links from the bad

  1. 1. SEPARATING THE GOOD POTENTIAL LINKS FROM THE BAD Written by Nick Stamoulis Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it’s no small wonder why! I’ve seen sites get hit and take more than a year to recover, if they recover at all. And even though there are thousands of articles and videos out there about how you can avoid tripping up the Penguin filters, there are thousands more horror stories about site owners doing what theythought was right and still getting slapped by Google. So what is a site owner to do? HERE ARE 3 WAYS YOU CAN EVALUATE THE QUALITY OF A POTENTIAL LINK AND PROTECT YOUR SITE AS BEST AS YOU CAN: IS THIS POTENTIAL LINK ON A PAGE I’D BE WILLING TO LINK TO? If that link is coming from a site you wouldn’t be happy to link to on your own (not a link exchange!) than why you ever want them linking to you? This is not
  2. 2. a rat race to see who can get the most links in the shortest amount of time, no matter how SEO used to work. If you wouldn’t point people to that site in one way or another, why do you want them linking to yours? Google sees all the links that point to your website, so every little back alley deal you make with low-end sites is going to come to light sooner or later! If that site isn’t one you’d want to be associated with publicly than just say no! IS THIS POTENTIAL LINK GOING TO DRIVE QUALITY TRAFFIC TO MY SITE? In my opinion, the best links are the ones that can drive some quality traffic back to your site. For instance, a link from a popular blogger could easily send 100s of people to your site the day that blog post goes live. Other, slow- burning links might not send 100s of people at once, but given enough time a good quality link can drive plenty of relevant traffic and eventually business! This is also a good way to determine if some of your old links are worth keeping or should be put up in the chopping block. You have to decide what your minimum amount of traffic is to make that link worthwhile (based on how much traffic your site normally gets), but once you decide what that number is see which links make the grade and which don’t! IS THIS POTENTIAL LINK RELEVANT TO MY BUSINESS? This is probably the first thing you should ask yourself when evaluating the quality of a potential link. If that site/link has nothing to do with your business/brand/customer base than steer clear! For instance, Brick Marketing is an SEO firm, so we look for potential links on SEO, social media, content marketing, online marketing, or even marketing in general minded-sites. We don’t actively seek out links from food blogs or manufacturing companies or software providers because they don’t have anything to do with our business! TO READ THE FULL ARTICLE VISIT: http://www.brickmarketing.com/blog/good-bad-links

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