If you think your product/service pages are your top pages, think again.

1. THE BLOG IS ONE OF THE MOST
IMPORTANT PAGES ON A WEBSITE
What are the most important pages on your website? Sure, the homepage is
a given. But what else? If you think it’s your primary service and/or product
pages, think again. Accordingto a recent blog post from Hubspot:
Every website is different, but generally speaking, here are the four most
important (and most-visited) pages on a website:
1. Home Page
2. About Page
3. Blog
4. Contact Us Page
This list is placing the blog in the Top 3. While some may argue that this is too
high up on the list, I don’t. I agree that the company blog deserves to be in the
Top 3 (and why every company needs to have a business blog on their
website!).
The company blog is where you:
Gain trust
No matter what industry or niche you are in or what you are selling, you have
competition. Today’s consumers are smart. They’re going to do their research
before they buy. And where will they be doing this research? You guessed it.
Online! When deciding which company to go with, they’ll spend time browsing
the websites. Product and service pages are great and are going to give them
plenty of information, but they’re looking for more. If you have high quality

2. blog posts that position your company as a knowledgeable resource, it could
be the deciding factor and what gets you that sale.
Showcase your talent
By “talent” I mean your writers- your employees! When people are in the
research phase, it’s nice to put a face to the name or to the company. The
blog is where you have the chance to show off your personality. Blog posts
are mostly informal, so visitors will get to know your company by getting to
know your writers and their writing style.
Earn inbound links
The only links that have true SEO value today are the links that are earned
naturally, meaning that other site owners choose to link over to your site
because something you offer on your site is awesome enough to link to. It’s
rare to earn natural links to your product and service pages. The pages that
are most likely to be linked to naturally are informational pages, including blog
posts.
Generate organic traffic
The key to a successful blog strategy is incorporating evergreen content. This
content is just as valuable months down the road as it is today. It provides
information that people are searching for. The more useful content you have
on your blog, the more likely it is that the blog will be an important driver of
organic traffic over the long term.
Enhance a social media strategy
Business social media pages shouldn’t be static entities (even though many
businesses would have you believe that!). The whole point is to be social,
which includes the sharing of useful content. As long as you are actively
publishing links to your blog posts in social media and responding to
comments, it keeps your page active and your brand top of mind.
READ THIS ARTICLE ON THE BRICK MARKETING BLOG HERE:
http://www.brickmarketing.com/blog/blog-important-pages