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There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can’t be controlled including search history and search location. However, is this to say that a keyword ranking report should be ignored entirely? Not at all. The report provides important business intelligence that can guide your SEO strategy going forward, particularly in the content marketing space.