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Have you seen the concept sketches for the new Volkswagen ID.Buzz? They’ve been marketing this concept car and evolving it since 2001. This isn’t new in the automobile industry. The concepts are always marketed years before they go into production.
And, yet, in the WordPress product space, we tend to build something, see if it is viable, and then throw a few dollars at marketing. And we’re left wondering why there are so many abandoned products and plugins.
Instead, my suggestion is to start a GitHub repo (or Trello Board) for your marketing so what while you are building your next SaaS Product or WordPress plugin, you will simultaneously be working on brand
Most likely you use the
Build a thing. Hey, it’s cool.
Let’s upload and sell it.
● Idea. Iteration. Launch.
● Iteration. Launch.
● Iteration. Launch.
BridgetWillard.com • (949) 370-4059 • firstname.lastname@example.org
Typical Marketing Timeline
First Quarter of Launch
● Put it on GitHub.
● Put it on WordPress.org
● Maybe a Tweet.
● Talk about it in a Slack Group.
● Email four friends.
● Talk about it at a Meetup.
Quarters 2-4 Post-Launch
“First of all, people don't realize that concept cars, yes, we would
show them at auto shows typically, and they're there for the media to
enjoy. But long after the media is gone, the auto show's around for a
couple weeks, and the public comes around, and they may not know
much about the brand sometimes, and they go, "Whoa," and they
come across this concept car that makes an unmistakable
statement about where the brand wants to go with technology.”
Head of Global Design, Fiat Chrysler Automobiles
Concept cars are used to
gauge interest, create interest,
and/or hype up a model
that is in production.
“If we have a new launch of a new version
in our portfolio, we would tease that with a
speciﬁc type of concept that would be a
slight exaggeration of the production car.”
Design Director, Lincoln Motor Company