1.
@YouTooCanBeGuru
Youcan'tchargeforvalue
ifyoudon'tunderstand
yourcost.
WordCamp Los Angeles 2018

2.
Time Tracking:
How I realized I was
working for
minimum wage.
@YouTooCanBeGuru

3.
@YouTooCanBeGuru

4.
“We price by the service,
we price by the value we
bring, not our time.”
Alex Vasquez
@YouTooCanBeGuru

5.
Let's talk about
value.
@YouTooCanBeGuru

6.
Let's talk
about cost.
@YouTooCanBeGuru

7.
What's the
difference between
value and cost?
@YouTooCanBeGuru

8.
Answer:
Profit.
@YouTooCanBeGuru

9.
What are your monthly
recurring costs?
@YouTooCanBeGuru

10.
Website Hosting at Pressable $25
Postmatic (for content delivery and commenting) $20
Dropbox (for website & photo backups) $10
Backblaze (backup computer) $10
iTunes (cloud storage) $4
Hootsuite (manage client social accounts) $15
Freshbooks (invoicing clients) $25
Canva.com (making graphics) $15
@YouTooCanBeGuru
Here are my monthly SaaS costs
rounded to the nearest dollar:

11.
Cable $97
Cell Phone $99
Electricity $40
Home Office $350
@YouTooCanBeGuru
Here are my monthly business/office
costs rounded to the nearest dollar:

12.
$710
@YouTooCanBeGuru
Total Monthly Costs
*This does not include my own wages
to myself or health insurance.

13.
Health Insurance $400
40 Hours at $75 an hour = $3000
@YouTooCanBeGuru
More monthly costs:

14.
$4110
@YouTooCanBeGuru
Business Monthly Cost
*This does not include self-
employement taxes or income taxes.

15.
How much profit do you
want to make?
@YouTooCanBeGuru

16.
You have to
figure that out.
@YouTooCanBeGuru

17.
Take a desired salary,
reverse engineer taxes.
@YouTooCanBeGuru

18.
@YouTooCanBeGuru

19.
You could also divide
cost by 40 hours, mark
up by 25%, and estimate
time for the job.
@YouTooCanBeGuru

20.
$4,110 / 40 = $102.75
$102.75 * 1.25 =
$128.43
@YouTooCanBeGuru

21.
Now you know your
BASELINE
Value.
@YouTooCanBeGuru

22.
There's more than one
way to find your value.
@YouTooCanBeGuru

23.
Who is going to start a
Google Sheet Monday?
@YouTooCanBeGuru

24.
@YouTooCanBeGuru