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@davidbrier
ARECUSTOMERS
IGNORINGYOUR
BRAND?
Masterthisoneskilltotellyourstoryand
becomeirresistible,seductiveandamust-have
@davidbrier
You sit down at your desk.
Or in the brainstorming session with your team.
You plan out how to stand out.
Make a dent.Kick...
You ask yourself:
Why is nobody taking note of our brand?
Why can’t we seem to achieve
the traction we should be gaining?
...
What you need to know is
one powerful tool
that has become an afterthought
among way too many companies
(but is a closely ...
You must know how to tell your story.
Instantly. Memorably.With impact.With style.
That’s right.
Instantly.Memorably.With ...
In fact, it’s the first impression
many prospects will have,
that point when they decide whether or not
you’re real, valuab...
It’s that one tool that will
outlast, outperform and
have longer-lasting meaning
than any other single
campaign your compa...
Why is this so important?
Because it does not matter
if you have something to say.
Everybody does.
(Including your competi...
It’s your brand’s logo.
And it tells a story. It has meaning.
It’s memorable.
It says,“We’re valuable.” (Or it doesn’t.)
A...
And a key component of an effective,
irresistible logo is the use of typography.
What follows are actual examples that sho...
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
A Great Place
To Break Out of Your Shell
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
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6@davidbrier
@davidbrier
@davidbrier
The moral of this story is:
Tell a story.
And if you don’t know how to,
your prospects won’t have any idea
why they should...
Written and designed by David Brier
All logo designs copyright: David Brier
For more information, visit:
www.RisingAboveTh...
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It’s your brand’s logo. And Are customers ignoring your brand?

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It’s your brand’s logo.
And it tells a story. It has meaning.
It’s memorable.
It says,“We’re valuable.” (Or it doesn’t.)
And done right, it separates you
from inferior brands.
And me-too brands.

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