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@davidbrier
ARECUSTOMERS
IGNORINGYOUR
BRAND?
Masterthisoneskilltotellyourstoryand
becomeirresistible,seductiveandamust-have
@davidbrier
You sit down at your desk.
Or in the brainstorming session with your team.
You plan out how to stand out.
Make a dent.Kick sales into a whole new range.
Looking over your ideas,
a deep sigh escapes from deep within your soul.
You ask yourself:
Why is nobody taking note of our brand?
Why can’t we seem to achieve
the traction we should be gaining?
Why aren’t prospects flocking
to purchase our product?
And when will that avalanche of
business inquiries finally arrive?
What you need to know is
one powerful tool
that has become an afterthought
among way too many companies
(but is a closely held secret by the world class brands of the world).
You must know how to tell your story.
Instantly. Memorably.With impact.With style.
That’s right.
Instantly.Memorably.With impact.With style.
It can be done.
In fact, it’s the first impression
many prospects will have,
that point when they decide whether or not
you’re real, valuable and worth their time
before they zip off to another site,
another shelf, another store,
or your competitor who is using this
one powerful tool.
It’s that one tool that will
outlast, outperform and
have longer-lasting meaning
than any other single
campaign your company
will ever launch.
Why is this so important?
Because it does not matter
if you have something to say.
Everybody does.
(Including your competition.)
What matters is that you have
something that will be heard.
It’s your brand’s logo.
And it tells a story. It has meaning.
It’s memorable.
It says,“We’re valuable.” (Or it doesn’t.)
And done right, it separates you
from inferior brands.
And me-too brands.
And a key component of an effective,
irresistible logo is the use of typography.
What follows are actual examples that show
how a logo can tell a story, instantly,
with a lasting impression that turns
impressions into confidence.
And tire-kickers into customers.
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
A Great Place
To Break Out of Your Shell
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
@davidbrier
6@davidbrier
@davidbrier
@davidbrier
The moral of this story is:
Tell a story.
And if you don’t know how to,
your prospects won’t have any idea
why they should buy from you.
And that’s something
no business can afford.
Written and designed by David Brier
All logo designs copyright: David Brier
For more information, visit:
www.RisingAboveTheNoise.com

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Are customers ignoring your brand?