http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.
6. Our passion for brands, branding
and “stuff that works” can be as
insatiable and hot-blooded as
any romantic fling.
7. And brand leaders
know that a killer
product launch is
one of the greatest
aphrodisiacs there is.
8. Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
9. Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
How inn
ocent
is t he bite
tak en out
of A pple's
forbidd en-fruit
L0GO?
10. Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
Is Dyson’s
How inn
ocent
“no loss of
is t he bite sucti o n ”
tak en out really
of A pple's ABOUT
forbidd en-fruit vacuum
L0GO? cleaners?
11. Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
Is Dyson’s And let us
inn ocent
How “no loss of not forget
is t he bite sucti o n ”
en out t hat great tag
tak really l i n e from the
of A pple's ABOUT
forbidd en-fruit vacuum Ca dillac CTS
L0GO? cleaners? c omm e r cial...
12. Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
Is Dyson’s And let us “Wh e n you
inn ocent
How “no loss of not forget turn it on,
is t he bite sucti o n ”
en out t hat great tag
tak really l i n e from the
does it
of A pple's ABOUT return the
forbidd en-fruit vacuum Ca dillac CTS
L0GO? cleaners? c omm e r cial... favor?”
13. So how do
you ensure
that your
brand
ends up
on top?
36. 7. Leadership
brands earn
respect and
devotion.
37. 7. Leadership
brands earn
respect and Follower
brands
devotion. get the
“friends
with perks”
treatment:
I don’t really
love you but
you’ll do...
38. 7. Leadership
brands earn
respect and Follower
brands
devotion. get the
“friends
with perks”
treatment:
I don’t really
love you but
you’ll do...
for now.
58. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
59. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
60. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
61. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
62. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
63. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
64. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
65. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
66. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
family.
67. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
family.
11.Leadership brands get the ring (whereas follower brands are left
in the aisle).
68. 1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
family.
11.Leadership brands get the ring (whereas follower brands are left
in the aisle).
12.With a leadership brand, it’s a joy waking up to it, day after day.
72. Written by
Marlene Hamerling
& David Brier
Design & art direction:
David Brier
DBD International, Ltd.
www.risingabovethenoise.com
Reproduction not allowed without written approval from authors.