BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams

When AJ Adams had me on his podcast as a guest, we spoke about all things important to businesses right now: ● “Branding is the art of differentiation.” ● “Greatest brands start at the outer perimeter where their audience lives and breathes their values, their passions, their objections, and their aspirations.” ● “The best and greatest brands are built on shared values they have with their audience.” ● “The difference between strategy and design is everything.” ● “The two races people in business should never be part of: 1) The race to the bottom (cheapest price) and 2) The race to the top (trying to ‘out-feature’ your competition).” ● “Clients and customers only care about the fact that your product serves as a connecting strand between where clients are now and the place where they want to be in the future.”Lire moins