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How to Create a Winning Package Design

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Recently, Legacy Chocolates went through a brand upgrade. David was commissioned to handle the branding and to use color, style, certain vintage artifacts and a subtle European aesthetic. Here David gives some insight into a winning package design. Award-winning designer and branding specialist David Brier has a 30-year career creating iconic brands, package designs and rebrands. To learn more, visit http://www.RisingAboveTheNoise.com and subscribe to David's free blog.

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How to Create a Winning Package Design

  1. anatomy of a winning package design by david brier
  2. Every successful label design has a hierarchy. On the next page, note which components stand out 1st, then 2nd, etc.
  3. The Core Brand Identifies the company and maintains the brand standard and promise of quality and craft. Product Positioning This tells your customer what this is doing for them. In this case, this is putting all that skill, knowledge and flavor into a bottle without the long lines, without explaining your drink to anyone and without that occasional barista attitude.
  4. The Product Itself Enough with the foreplay. Here is where we tell what we’re selling. Product Description More facts. Additional benefits. Here, we used “Simply add water” -- doesn’t get much easier than that.
  5. It even works on different sizes and shapes...
  6. Package design, typography and text: @DavidBrier Have a project to discuss? Let’s talk. SUBSCRIBE AT RisingAboveTheNoise.com

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