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THEHIGH
PRICEOF
ATTENTION
AN ESSAY ON THE ONE VITAL ASSET
IGNORED BY MOST BUSINESSES
DAVID BRIER
ISMUCH
LOWER
THAN
THEDEADLY
COSTOF
INATTENTION
SO,PAY
ATTENTION
TOTHE
DETAILS
TOYOUR
CUSTOMERS
TOWHAT
OTHERS
OVERLOOK
IT’SASMALL
PRICETOPAY
TOOUTSMART,
OUTPERFORM,
ANDOUTLAST
YOUR
COMPETITION
IFYOUPAID
ATTENTIONTO
THISPOSTAND
LIKEDIT,LET’S
CONNECT.

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