SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
WHY “TYPICAL”
SUCKS
A PLEA FOR BRANDING
   THAT MAKES SENSE
Did ‘typical’ ever forward the progress of anythin




  DID “TYPICAL”
 EVER FORWARD
THE PROGRESS OF
ANYTHING?
Did ‘typical’ ever forward the progress of anythin




 LIKE FIRE. THAT
WASN’T TYPICAL,
  BUT IT MADE
 THINGS BETTER.
Did ‘typical’ ever forward the progress of anythin




SURE, SOME PROTESTED
   WITH “IF IT’S NOT
 BROKEN, DON’T FIX IT.”
   SO THOSE PEOPLE
  ENJOYED RAW FOOD
   AND COLD NIGHTS...
Did ‘typical’ ever forward the progress of anythin




WHAT ABOUT
THE WHEEL?
NOT SO TYPICAL.
Did ‘typical’ ever forward the progress of anythin




  OR THE
DOUGHNUT?
Did ‘typical’ ever forward the progress of anythin




  OR THE
TELEPHONE?
Did ‘typical’ ever forward the progress of anythin




     OR THE
HANDSHAKE?
(AFTER ALL, THE WAVE WAS
WORKING OUT JUST FINE, WHO
 NEEDED SOMETHING NEW?)
Did ‘typical’ ever forward the progress of anythin




WHAT ABOUT
OVERNIGHT
 SHIPPING?
Did ‘typical’ ever forward the progress of anythin




         OR
UNDERWEAR?
  (I CAN HEAR IT NOW:
“I KNOW WHERE EVERYTHING IS,
  WHAT DO I NEED THAT FOR?”)
Did ‘typical’ ever forward the progress of anythin




 OR THE IDEA OF
 IMPORTING THE
CULTURAL OASIS
 KNOWN AS THE
 COFFEEHOUSE?
Did ‘typical’ ever forward the progress of anythin




OR PORTABLE
  MUSIC?
Did ‘typical’ ever forward the progress of anythin




WHEN YOU
LOOK AT IT,
Did ‘typical’ ever forward the progress of anythin




HOW MANY
OF TODAY’S
“TYPICAL”
  THINGS
Did ‘typical’ ever forward the progress of anythin




 STARTED
  OUT AS
NON-TYPICAL
  IDEAS?
POSSIBLY
EVERYTHING
    ?
WHY “TYPICAL” IS
BAD MATH
Did ‘typical’ ever forward the progress of anythin




USUALLY YOU
ADD 2 THINGS
 AND THEY
TOTAL MORE.
Did ‘typical’ ever forward the progress of anythin




  BUT WITH
   TYPICAL,
YOU ADD MORE
 TYPICAL AND
YOU GET LESS.
LIKE
 LESS
IMPACT
OR
  LESS
INTEREST
AND
 LESS
MEANING
WITH
  LESS
VITALITY
PROBABLY
    LESSTO
  INVITATIONS
CORPORATE PARTIES
AND
    LESSTHE
  RESPECT IN
MARKETING COMMITTEE
OR A NEW
NICKNAME
LIKE,“LES.”
SO NOW WE KNOW
WHY “TYPICAL” IS
BAD MATH
WHICH BRINGS
 US TO THE
BOTTOM
Did ‘typical’ ever forward the progress of anythin




 WHEN IT
COMES TO
BRANDING,
TYPICAL
       Did ‘typical’ ever forward the progress of anythin




ISN’T THE
PROBLEM
Did ‘typical’ ever forward the progress of anythin




ACCEPTING
 IT AS THE
ANSWER IS.
Did ‘typical’ ever forward the progress of anythin




HELP PUT AN END
TO THIS EPIDEMIC
            visit:
www.risingabovethenoise.com

Contenu connexe

En vedette

Reproductores De Musica
Reproductores De MusicaReproductores De Musica
Reproductores De Musica
zeusgtz
 
Justin Moore Resume
Justin Moore ResumeJustin Moore Resume
Justin Moore Resume
ecutke501
 
中金关于金融危机的分析
中金关于金融危机的分析中金关于金融危机的分析
中金关于金融危机的分析
sqhuang0328
 
Encuadre Psicopedagogico
Encuadre PsicopedagogicoEncuadre Psicopedagogico
Encuadre Psicopedagogico
carmencita.01
 

En vedette (15)

American Nurseryman article
American Nurseryman articleAmerican Nurseryman article
American Nurseryman article
 
Intro to Web2.0 Winter Tonic
Intro to Web2.0 Winter TonicIntro to Web2.0 Winter Tonic
Intro to Web2.0 Winter Tonic
 
Cómo Hacerte Saber
Cómo Hacerte SaberCómo Hacerte Saber
Cómo Hacerte Saber
 
Reproductores De Musica
Reproductores De MusicaReproductores De Musica
Reproductores De Musica
 
Justin Moore Resume
Justin Moore ResumeJustin Moore Resume
Justin Moore Resume
 
中金关于金融危机的分析
中金关于金融危机的分析中金关于金融危机的分析
中金关于金融危机的分析
 
Ryl Brochure
Ryl BrochureRyl Brochure
Ryl Brochure
 
Encuadre Psicopedagogico
Encuadre PsicopedagogicoEncuadre Psicopedagogico
Encuadre Psicopedagogico
 
Ad Council Organic Lightning Rev
Ad Council Organic Lightning RevAd Council Organic Lightning Rev
Ad Council Organic Lightning Rev
 
2008
20082008
2008
 
E Commerce Models
E Commerce ModelsE Commerce Models
E Commerce Models
 
CPM Geometry Warm Up Unit 6 D8
CPM Geometry Warm Up Unit 6 D8CPM Geometry Warm Up Unit 6 D8
CPM Geometry Warm Up Unit 6 D8
 
Adiós
AdiósAdiós
Adiós
 
29 Jan 2009 Jour 5030 Profiles & Multimedia Storytelling
29 Jan 2009 Jour 5030 Profiles & Multimedia Storytelling29 Jan 2009 Jour 5030 Profiles & Multimedia Storytelling
29 Jan 2009 Jour 5030 Profiles & Multimedia Storytelling
 
A Simple 3D Graphics Engine Written in Python and Allegro
A Simple 3D Graphics Engine Written in Python and AllegroA Simple 3D Graphics Engine Written in Python and Allegro
A Simple 3D Graphics Engine Written in Python and Allegro
 

Plus de DBD International, Ltd.

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
DBD International, Ltd.
 

Plus de DBD International, Ltd. (20)

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
 
SALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseSALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders Use
 
Brand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersBrand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business Leaders
 
The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David Brier
 
Brand Intervention: The Power To Be You
Brand Intervention: The Power To Be YouBrand Intervention: The Power To Be You
Brand Intervention: The Power To Be You
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David Brier
 
The 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David BrierThe 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David Brier
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
 
David Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTIONDavid Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTION
 
David Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSESDavid Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSES
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David Brier
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...
 

Dernier

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Dernier (20)

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 

Why "Typical" Sucks in Branding